Routy

Link Management Guide

Routy Links are smart affiliate tracking URLs with built-in analytics, rotation, and optimization features.

  1. Navigate to Link Management
  2. Click Add Routy Link
  3. Fill in the required fields:
Field Required Description
Account ✅ The affiliate account to use
Destination URL ✅ Where to send the user
Link Name ✅ Descriptive name for the link
Sub IDs ❌ Custom tracking parameters
Traffic Source ❌ Where traffic comes from

Your generated link will look like:

https://track.routy.app/click/abc123?sub1=facebook&sub2=campaign1

Breakdown:

  • track.routy.app — Your tracking domain
  • /click/abc123 — Unique link identifier
  • ?sub1=... — Custom tracking parameters

Sub ID Parameters

Sub IDs let you segment your traffic for reporting. You have 5 sub parameters available:

Parameter Common Usage Example
sub1 Campaign name summer_sale
sub2 Ad group banner_300x250
sub3 Creative ID creative_v2
sub4 Placement homepage_sidebar
sub5 Custom test_variant_b

Best practice: Define a consistent naming convention for sub IDs across all your campaigns. This makes reporting much easier.

Deep Linking

Send users to specific pages on the merchant site instead of the homepage:

Destination: https://merchant.com/products/widget-pro

Routy preserves the full path and query parameters through the redirect.

Distribute traffic across multiple destinations:

  1. Create a link with multiple destinations
  2. Set the weight for each destination (e.g., 50/50, 70/30)
  3. Routy automatically rotates traffic based on weights

Geo-Targeting

Redirect users to different destinations based on their location:

Country Destination
🇺🇸 United States merchant.com/us/
🇬🇧 United Kingdom merchant.co.uk/
🇩🇪 Germany merchant.de/
Default merchant.com/

Bulk Operations

  1. Select links using checkboxes
  2. Click Export in the toolbar
  3. Choose format: CSV or JSON

Exported fields include:

  • Link ID and name
  • Destination URL
  • Click count and conversion rate
  • Creation date

Bulk Editing

Select multiple links and use the bulk edit menu to:

  • Update traffic source across all selected links
  • Change sub IDs in bulk
  • Activate/deactivate links
  • Delete unused links

Analytics

Each link shows real-time performance data:

  • Clicks — Total and unique clicks
  • Conversions — Number of successful conversions
  • CTR — Click-through rate (if impressions tracked)
  • EPC — Earnings per click
  • Revenue — Total commission earned

Performance Charts

Click on any link to see detailed charts:

  • Daily click and conversion trends
  • Geographic distribution
  • Device and browser breakdown
  • Sub ID performance comparison

Troubleshooting

Link not redirecting:

  • Check that the link status is Active
  • Verify the destination URL is accessible
  • Test the raw URL in an incognito browser

Clicks not counting:

  • Ensure your tracking profile is configured
  • Check for ad blockers that may strip tracking parameters
  • Review the Click Events log for errors

Low conversion rate:

  • Verify postback URLs are correctly configured
  • Check for duplicate click filtering
  • Review the conversion window (default: 30 days)