Traffic Control
Traffic Control lets you temporarily change how a link or traffic source handles incoming clicks — stop it, stop tracking it, or downgrade it to impressions — and release it back to normal whenever you want. Every change records a reason, so you always know why a control exists and who set it.
Use it when you spot a problem you need to act on now: a placement sending bot or junk traffic, a link you want to pause during a review, or a source you want to keep live but stop counting for a while.
Creating a control
Click Create and fill in the form:
- Level — what the control applies to:
- Traffic Source — one of your traffic sources.
- Link — one of your links.
- Link + Traffic Source — one link, but only when it comes through a specific source.
- Traffic Source / Link — pick the target for the level you chose.
- Status — what should happen to matching traffic (see below).
- Comment — a short reason (required, at least 10 characters). This is what you and your account manager will see later in the history.
- Auto Release (optional) — a date/time when the control should lift on its own and traffic returns to normal.
The control takes effect on live traffic within moments.
Status — what each one does
Active isn't something you create — it's the result of releasing a control. Creating a control means choosing Blocked, Untracked, or Impression.
Reading the list
The list shows your active controls (released ones are hidden). Each row shows the target, its level, the current status, the reason, when it auto-releases (if set), and when it was created. Use the Type and Status filters to narrow the list.
Releasing a control
Open the row's menu and choose Release. This sets the control back to Active and returns the traffic to normal.
Most-restrictive control wins. If more than one control affects the same traffic, the strongest one applies, in this order: Blocked → Untracked → Impression → Active. So if you release a link control but the traffic still isn't flowing, there may be a stronger control — for example an account-wide hold set by your account manager — still in effect. The list and the control's history help you see what else applies.
Editing and history
- Edit a control to change its status, reason, or auto-release time.
- View History to see every status change on that control — who made it, when, and the reason they gave.
Auto-release timing
Auto-release is approximate: a control lifts within about a minute of the time you set, not to the exact second.
A blocked link also raises an issue
Blocking a live link separately raises a "Clicks blocked" issue for your account, so the situation stays visible until you release the control.
When to escalate
If you release a control and traffic still doesn't return to normal after a few minutes, a stronger control set at a higher level may still apply — contact your account manager to check for an account-wide hold.