bet365 Integration

bet365 is one of the largest global sportsbook brands, with an affiliate programme that's a fixture in any serious sports-betting publisher's portfolio. The bet365 partner programme operates at scale, and the reporting interface is functional but, like every operator-owned dashboard, separate from everything else you run. The Routy integration pulls your bet365 affiliate data into the same dashboard as your other affiliate accounts and traffic sources.

After connecting, the following becomes available in Routy:

• Player registrations, conversions, and activity from your bet365 affiliate account, synced continuously
• Commissions in the currency the programme pays, alongside your other affiliate income and traffic-source spend
• Status tracking from pending through approved and paid, with chargeback and reversal visibility surfaced
• A reporting view that places bet365's contribution next to your other sportsbook and casino affiliate programmes

For publishers running cross-comparison content (best-sportsbook lists, side-by-side reviews), having bet365's actual performance numbers in the same view as the brands it competes with makes the editorial-versus-revenue decisions much easier.

You connect your bet365 affiliate account once through the partner programme's authentication. Routy pulls performance on a continuous schedule and joins it to the rest of your reporting. New campaign-level details or sub-affiliate codes get picked up automatically.