Account Integrations

Every affiliate operation ends up partnered with more platforms than anyone planned for. The big multi-vertical networks like Awin and Impact. A handful of iGaming-specific affiliate software platforms — Cellxpert, Affilka, NetRefer. A few operator-brand programs run directly by the brands themselves — bet365, BetMGM, Stake. Maybe a tracking SaaS like Everflow or Affise running underneath some of the partner programmes. Each one has its own dashboard, its own login, its own export schedule, and its own way of describing the same conversion event. By the end of the week, someone is reconciling the lot in a spreadsheet that's always a day or two behind.

Routy's account integrations pull from every one of those platforms automatically. Conversions, payouts, currency-correct commission calculations, status changes (pending → approved → paid → chargeback), the whole publisher-side reporting surface — all flowing into the same place as the rest of your data.

After connecting one or more affiliate accounts, the following becomes available:

• Conversions and approvals from every programme you're enrolled in, synced continuously across the platforms you've connected. The same conversion you can see in the platform's own dashboard appears in Routy within minutes.
• Commissions and payouts in the currency each programme pays, sitting next to your spend data so per-programme ROI calculates rather than estimates. Multi-currency aggregation is built in; you don't run a manual exchange-rate exercise to get the cross-portfolio view.
• Status tracking from pending through approved and paid, with chargeback and reversal windows surfaced in your reporting rather than buried in each platform's interface. The chargeback window stops being something you remember to check.
• One reporting view across every affiliate platform you partner with — generic networks, iGaming software, operator brands, the lot. Cross-programme decisions stop requiring you to log into seven dashboards to assemble the comparison.
• Long-term performance visibility that the platform-side dashboards don't easily produce. Per-programme lifetime value, season-over-season comparisons, the kind of pattern-spotting that requires a continuous data feed rather than periodic CSV exports.

The full list of supported account integrations lives on the dedicated account-integrations hub. Coverage spans the major generic networks (Awin, Impact, ShareASale, FlexOffers, MaxBounty, Tradedoubler), the affiliate-tracking software platforms (Everflow, Affise, Tune, Cake, Post Affiliate Pro, Scaleo, Affiliatly, RavenTrack, TrackBox), the iGaming-specific affiliate software (Cellxpert, Affilka, NetRefer, EveryMatrix, Income Access, MyAffiliate, Smartico, Alanbase, Affix, ITMedia), and the major operator-brand programmes (bet365, BetMGM, Stake, 1xBet, CloudBet, AmWager).

Each platform connects through its own authentication flow — typically OAuth for the larger platforms, occasionally an API key or username/password combination for the smaller ones. Once connected, Routy pulls data on a continuous schedule (every few hours for most platforms) and merges it with the rest of your reporting.

The integrations are mostly one-direction — they pull data from the affiliate platform into Routy. There's no concept of pushing conversions back to an affiliate network the way there is for traffic sources, because the affiliate network is the source of truth for the conversion in the first place.

Per-platform details — what's covered for Awin vs Impact vs Cellxpert, the data freshness on each, any platform-specific limits — live on the per-platform pages in the account-integrations hub.

The case for account integrations is mostly about the time savings on the operational side. Most affiliate operations spend a meaningful slice of their week — sometimes a full day a week — logging into the affiliate dashboards, exporting CSVs, reconciling currencies, building the unified view that should already exist. The integrations remove almost all of that work.

The secondary case is decision quality. When per-programme performance is visible in one place under consistent attribution rules, the decisions about which programmes to push and which to drop get made on real numbers rather than half-remembered impressions. Programmes that quietly underperform get spotted; programmes that quietly outperform get scaled.

For iGaming-focused publishers specifically, the consolidated view also makes the long-lifecycle player-value tracking possible. A casino player's value to your account builds over weeks and months — the consolidated continuous data feed lets you see that lifetime curve rather than just the first-deposit event.