Traffic Source Integrations
Pull spend, performance, and downstream conversions from every paid channel you run into one place, and send your real outcomes back to each platform's bidding engine.
What you'll get from each integration
The exact data depends on what each platform exposes, but the shape is broadly the same across the lot:
- Spend, broken down at the campaign, ad group, and creative level, whatever hierarchy the platform uses
- Clicks, impressions, click-through rate, and the engagement metrics specific to each platform (video views, swipe-ups, saves, and so on)
- Server-side conversion uploads back to the platform's conversions API, where one exists, so the algorithm can optimise against real revenue
- Per-click attribution that ties every conversion back to the specific campaign, ad group, and creative that earned it
Plus, because all of this sits in the same dashboards as your affiliate data, your organic traffic, and any custom sources you've set up, you can compare channels honestly. The performance of a search campaign next to the performance of a native one. The cost of a Snapchat conversion next to a Reddit one. The ROI of paid next to organic. Decisions get easier when the data isn't living in seven tabs.
Search & Display
3 integrations
Google Ads
Pull your Google Ads spend, clicks, and impressions into Routy automatically, and send your real conversions back to Smart Bidding.
Microsoft Ads
Pull spend, clicks, and impressions from Microsoft Ads into Routy and send your real conversions back through the Microsoft Conversions API.
YouTube Ads
Pull video campaign spend and performance into Routy and send conversions back through Google's Conversions API so YouTube's Smart Bidding can optimise on real downstream revenue.
Paid Social
8 integrations
LinkedIn Ads
Pull LinkedIn spend and audience-segment performance into Routy and send conversions back via the LinkedIn Conversions API so bidding learns from real pipeline.
Meta Ads
Pull your Facebook and Instagram spend and performance into Routy, and send conversions back to Meta via CAPI so the algorithm sees what actually happened.
Pinterest Ads
Pull Pinterest spend and pin-level performance into Routy and send conversions back via the Pinterest Conversions API, with attribution windows long enough to capture the slow burns.
Quora Ads
Pull Quora spend and topic-level performance into Routy and send conversions back so bidding learns which questions are actually driving revenue.
Reddit Ads
Pull Reddit spend and subreddit-level performance into Routy and send conversions back via the Reddit Conversions API so bidding learns from real downstream revenue.
Snapchat Ads
Pull Snap spend and ad-squad performance into Routy and send conversions back through the Snapchat Conversions API so the algorithm sees real downstream events.
TikTok Ads
Pull TikTok spend and creative performance into Routy and send conversions back through the Events API so Smart Performance Campaigns optimise on real revenue.
X Ads
Pull X (Twitter) spend and engagement performance into Routy and send conversions back through the X Conversion API so the bidding sees real downstream revenue.
Native
2 integrations
Outbrain
Pull Outbrain spend and publisher-section performance into Routy and send conversions back through the Outbrain Conversions API so bidding optimises against real downstream revenue.
Taboola
Pull Taboola spend and publisher-site performance into Routy and send conversions back through the Taboola Conversions API so the bidding optimises against real downstream revenue.
Programmatic
3 integrations
Amazon DSP
Pull Amazon DSP spend and creative performance into Routy so shopper-data programmatic gets reported on the same terms as everything else you run.
Display & Video 360
Pull DV360 spend and line-item performance into Routy so programmatic finally gets reported on the same terms as search, social, and the rest of your media.
The Trade Desk
Pull The Trade Desk spend and creative performance into Routy so independent programmatic finally lives in the same reporting view as the rest of your media.
Analytics & SEO
2 integrations
Google Analytics
Pull traffic data from GA4 into Routy and push your downstream conversions back through the Measurement Protocol so your team's existing dashboards stay complete.
Google Search Console
Pull your Search Console query, page, and country data into Routy so the organic side of your traffic finally gets measured next to everything else.
Connect once. Optimise across every channel.
Pick the platform you spend the most on and connect that one first. The rest follow.