ChatGPT Integration

ChatGPT has become a real traffic source for publishers. When it answers a question and cites your page, people click through, and many of those visits land on exactly the comparison and review content affiliates live on. The problem is that most affiliate reporting can't tell you any of this: the program sees a conversion, your analytics sees a session, and nothing connects the two.

Routy connects them. When ChatGPT links to your site it tags the link with utm_source=chatgpt.com, and the browser passes the referrer. Routy's page-view tracking records both on the page the visitor lands on, carries them onto any affiliate click that follows, and attaches them to the conversion when the program reports it. The result is a line in your reports that answers the only question that matters: what ChatGPT traffic earned.

This covers organic ChatGPT traffic: people clicking links in ChatGPT answers. It is not a connection to a ChatGPT account and there is nothing to authorise.

Once Routy's tracking is on your site, you get:

• ChatGPT visits identified on arrival, by utm_source=chatgpt.com and the chatgpt.com referrer, on every page they land on
• The landing pages ChatGPT sends people to, so you can see which of your articles it cites and trusts
• Affiliate clicks, conversions and commissions from those visitors, filterable and groupable by source in your reports
• ChatGPT side by side with Google, paid social and every other source, on the same earnings basis

Plus, because the source is attached at the click and carried through to the conversion, you can see where ChatGPT sends plenty of visitors who never earn, which is where the content fixes are.

Install Routy's page-view tracking snippet on your site and use Routy tracking links for your affiliate links. That's the whole setup. Visits tagged by ChatGPT are recorded with their UTM values and referrer, clicks inherit them, and conversions are matched back to the click as the programs report them.

• ChatGPT doesn't tag every visit. Links copied out of an answer, or opened from some apps, can arrive without a UTM or referrer and will show as direct traffic.
• Routy identifies ChatGPT traffic by its UTM source and referrer, and you filter or group by them in reports. It isn't yet grouped into its own "AI" channel automatically.
• Visits from ChatGPT's crawler bots are not counted as visitors. Only people are.

AI answers are changing which pages get visits. Some publishers are gaining traffic from ChatGPT without knowing it; others are losing it without seeing why. Neither can act without a number, and the number that matters isn't visits, it's earnings.

Tracking ChatGPT through to commission tells you which content AI answers reward, whether that traffic converts better or worse than search, and where it is worth investing. It also gives you a baseline now, before AI traffic becomes a bigger share of the mix.