Cloaked Links

A cloaked link is a path on one of your own domains, like yourbrand.com/deals/summer-sale or go.yoursite.com/best-pick, that redirects to one of your tracking links. The visitor sees your address with no query string and no affiliate parameters on it. Behind that one address you set geo rules, so the same link can send a US visitor to a US-licensed brand, a UK visitor to a UK-licensed brand, an EU visitor to an EU brand, and everyone else to a fallback.

That makes it the link to use when you're running traffic across markets, carrying several licensed brands per market, or publishing a URL that people will read before they click it. The address you share stays the same. What sits behind it can change whenever the offer does.

• Addresses like yourbrand.com/deals/summer-sale on a domain you control, with nothing in them that reads as tracking machinery.
• Geo rules that match on city, region or country, each rule pointing at its own destination.
• A predictable order when two rules could both match. The more specific rule wins, so a region rule beats a country rule for a visitor inside that region.
• One address pointing at any number of destinations, which you can repoint at any time. When an offer is paused, the terms change, or something better converting turns up, you edit the cloaked link and every copy already published starts following the new destination.
• Attribution per route rather than per link. A click that lands on the US offer is recorded against that destination brand link, and a click that lands on the UK offer against that one, so per-geo performance shows in your reports instead of collapsing into one number.

For regulated verticals, gambling, finance and health, the geo rules are what let a single piece of content work in several jurisdictions. One review article can carry one URL that serves the legally correct brand for each visitor's location, rather than needing a separate article per market.

You create a cloaked link by picking a path on one of your custom domains, attaching the destination brand links, and saying which geo rule each destination serves. A visitor who hits the address is matched against the rules, most specific first, and sent to the matching destination without a visible stop on the way.

• Geo data comes from a GeoIP database that's updated regularly. The accuracy is what IP-based geolocation gives you: country is reliable, region is usually right, and city can be wrong for visitors behind a VPN or a large mobile carrier NAT.
• A fallback destination is required. Every cloaked link has one, and it fires when no geo rule matches, which covers VPN users, unknown IPs and regions you haven't written a rule for. No visitor reaches a dead address.
• The redirect is an HTTP 302 by default. Browsers don't cache it hard, so a destination you change later takes effect for everyone rather than only for people who never clicked the old one.
• The click is recorded once, against the cloaked URL, the destination brand link and the affiliate and source it came from. Cloaked-link performance reports the same way a direct brand link does.

The clean address is the part people notice first, and it's the smaller half. The bigger one is that international traffic without geo rules either loses conversions, by sending US visitors to a UK-licensed brand that won't accept them, or carries compliance risk, by sending UK visitors to a US-only brand they shouldn't be shown. One cloaked link handles both, because the address you share resolves to the right brand for each visitor's market.

The second reason is operational. When one address can route to any destination you choose, you stop chasing the link in last week's email or the one in your Instagram bio every time a brand offer changes. The address stays put, the destination moves, and everything you published before keeps working.