LinkedIn Ads Integration

LinkedIn is the most expensive click in the room. The CPCs sit well above what you'd pay for the equivalent reach on Meta or Google, but the audience is also genuinely different: decision-makers, specific job titles, niche industries you can't reliably target anywhere else. For B2B affiliate offers and enterprise-leaning campaigns, LinkedIn often works when nothing else does. The price tag means there's no room to guess, though, which makes the gap between LinkedIn's native reporting and your actual revenue data uncomfortable.

The Routy integration with LinkedIn Ads closes that gap. Spend, click data, and audience-level performance pull into Routy on a continuous schedule, and your downstream conversions get sent back to LinkedIn through the Conversions API so its bidding optimises against real outcomes rather than just on-page pixel events.

After connecting, the following becomes available in your Routy reports:

• Spend at the campaign group, campaign, and ad level, broken down by the audience segments LinkedIn lets you target (job title, seniority, company size, industry, and so on)
• Clicks, impressions, click-through rate, and the engagement metrics LinkedIn exposes (video views, social actions, lead form completions)
• Server-side conversion uploads to LinkedIn via its Conversions API, with proper event deduplication against the LinkedIn Insight Tag
• Conversion attribution that ties every conversion Routy tracks back to the LinkedIn campaign, audience segment, and creative behind the click

Plus, because LinkedIn data shows up next to your other channels in the same dashboard, you can do the comparison that LinkedIn buyers usually struggle with: what does a $30 LinkedIn click actually produce, compared to a $1.50 search click, when you look at the conversion side rather than the cost side.

You connect your LinkedIn Campaign Manager account through LinkedIn's standard OAuth flow. The integration then pulls performance data from the LinkedIn Marketing API on a regular schedule and posts conversion events back through the Conversions API as Routy sees conversions matching LinkedIn clicks.

A few things worth knowing before you connect:

• LinkedIn's API requires the connecting user to have an admin role on the ad account. If you don't have admin access, you'll need an admin to grant it before the connection will work. This is a LinkedIn permissions requirement.
• The LinkedIn Conversions API matches conversion events to clicks using either click identifiers or hashed user data (hashed email, in particular). Routy passes both where available, but if you're running a setup that doesn't capture email or LinkedIn click IDs, attribution will be less complete than on platforms with looser matching rules.
• LinkedIn's data refresh cadence is slower than Meta's or Google's — performance data typically updates every few hours rather than continuously. This is a LinkedIn-side schedule, not a Routy limitation.

The honest case for LinkedIn is also the awkward one: it's the channel where the cost of bad attribution hurts the most. A wasted $1.50 Google click is noise. A wasted $30 LinkedIn click, multiplied across the month, is a real budget problem and a real career conversation. When the LinkedIn data lives in Campaign Manager and the conversion data lives in your affiliate platform, the only way to know whether a particular job-title segment is actually converting is to do the join manually, which most teams do less often than they should.

Once Routy is pulling LinkedIn data in and sending conversions back through the Conversions API, two things change. First, the join is automatic, so you can see which job titles, industries, and company sizes are actually converting and double down on what's working without waiting for the next reporting cycle. Second, LinkedIn's bidding algorithm gets fed real outcome data, which over time tends to push it toward audiences that convert rather than audiences that just engage. On a channel where the floor click price is high enough to matter, that compounding effect makes a meaningful dent in the cost per acquisition over a few months.