Features
Every Routy feature replaces something you're currently doing in a spreadsheet, a second tool, or a third login.
The features publishers ask about first
Sub-affiliate networks, BI dashboards, real-time analytics — the capabilities that consistently come up in customer conversations.
Sub-Affiliate Network
Recruit other affiliates as partners under a network of your own, publish offers to them, and earn on the conversions their traffic produces. You approve every partner by hand, and the conversion rows stay yours.
Learn moreAPI
The REST API the Routy dashboard itself calls, with an OpenAPI document, API-key auth and `/v1` paths. Issue a token from your account settings and the endpoints behind the screens are the endpoints you call.
Learn morePlan B
When a click arrives from a geo none of your brands accept, Plan B offers the visitor three compliant alternatives for their region instead of letting the click die.
Learn more & get notifiedTracking & links
6 features
Custom domains, cloaked URLs, page-view capture, and impression measurement — the infrastructure under every affiliate operation.
Plan B
When a click arrives from a geo none of your brands accept, Plan B offers the visitor three compliant alternatives for their region instead of letting the click die.
Custom Domains
Point a domain of your own at Routy so your tracking links, your pixel and your incoming postback URL all run on your brand instead of a shared Routy host.
Page View Tracking
The Routy tracking pixel records page views on your site and copies the campaign parameters off your landing page onto the affiliate links a visitor clicks, so the ad platform's click id reaches the click and the conversion that follows it.
Cloaked Links
A short branded URL on your own domain with geo rules behind it, so one link you share sends a US visitor to one brand and a UK visitor to another.
Impressions
A 1x1 pixel you place next to a link or banner, so every render is counted against the same brand link your clicks are counted against and the click-through rate comes from two measured numbers instead of one and an assumption.
Short Links
One of your Routy tracking links reduced to about thirty characters, so it fits in an SMS, a QR code or a printed insert. The tracking you set when you created it is the tracking that gets recorded.
Conversion tracking
2 features
Accept postbacks on a standard endpoint and fire webhooks downstream — so the data flows in and out the moment a conversion lands.
Incoming Postbacks
One URL per account that your advertiser or network fires on every conversion, with auto-correction for the four ways a tracker commonly puts the click id in the wrong parameter, and an issue naming the sender so you can get it fixed.
Webhooks
When a conversion is recorded, Routy calls a URL you choose and writes that conversion's own values into the address. One webhook per ad network postback, or one that catches everything.
Reporting
5 features
Real-time streams, a custom report builder, BI dashboards, continuous stats aggregation, and bulk data export — built to stay fast at any volume.
BI Dashboards
Charts on your traffic, conversions and commission, in two kinds: Metabase dashboards embedded with your filters already locked in, and three dashboards built into Routy that read the same reports your own report builder reads.
Real-Time Analytics
Clicks, conversions, page views and impressions are listed one event at a time, newest first, each row carrying the click it belongs to. The clicks list opens on the last six hours.
Data Export
Pull your raw clicks, page views and impressions out as CSV, JSON or Parquet, and any report you've built as CSV or Excel. Event exports run as a job you can queue, watch and cancel.
Report Builder
Pick the columns, set the filters, choose how each measure is aggregated, and run it against your own data. No SQL, and no export-and-pivot round trip.
Stats Aggregation
Your conversions are summed into a daily fact table in the background, rebuilt nightly against the source so the totals in a report match the conversions they came from. Nothing to schedule and nothing to configure.
Data & integrations
4 features
Every traffic source, every affiliate account, and direct sync to your own warehouse.
API
The REST API the Routy dashboard itself calls, with an OpenAPI document, API-key auth and `/v1` paths. Issue a token from your account settings and the endpoints behind the screens are the endpoints you call.
Account Integrations
Routy signs into the affiliate programs you work with, collects their reports on a schedule, and files the conversions, commissions and payouts next to your own click data.
Channels
Connect an account at a vendor you buy traffic from and Routy pulls its cost and reach figures on a schedule, stored per campaign per day next to the conversions you already track.
Data Warehouse Connector
Routy writes your clicks, page views and conversions into a PostgreSQL database you own, as they happen, so your analysts can query them next to the rest of your business data.
Operations
2 features
Link monitoring with multi-geo testing and multi-channel notifications routed to the right person.
Link Monitor
Scheduled checks on your brand links, run from a country you choose, with an alert when the offer, the destination or the page itself changes. Cosmetic edits are scored and recorded without alerting anyone.
Notifications
One event, up to four places you can hear about it: the bell in Routy, browser push, email and Slack. You choose which channels, per notification type.
Team & growth
2 features
Multi-user accounts with role-based permissions, plus the sub-affiliate network feature for scaling beyond your own traffic.
Sub-Affiliate Network
Recruit other affiliates as partners under a network of your own, publish offers to them, and earn on the conversions their traffic produces. You approve every partner by hand, and the conversion rows stay yours.
Seats and Roles
Every teammate signs in with their own email and password, and you pick the permissions each one holds. You can only hand out permissions you hold yourself, and admin rights are not on the list.
Ready to supercharge your affiliate tracking?
Join thousands of successful affiliate marketers who use Routy to optimize their campaigns.