Features
Every Routy feature replaces something you're currently doing in a spreadsheet, a second tool, or a third login.
The features publishers ask about first
Sub-affiliate networks, BI dashboards, real-time analytics — the capabilities that consistently come up in customer conversations.
Sub-Affiliate Network
Recruit other affiliates as sub-partners under your account, give them their own tracking and dashboards, and earn on every conversion they drive — traffic you never had to run yourself.
Learn moreAPI
Full REST API covering every domain in the platform — the same API the Routy dashboard itself is built on, with token-based auth, OpenAPI spec, and versioned stability.
Learn morePlan B
Geo-mismatched clicks stop dying. Plan B routes them to the top three compliant alternatives in the visitor's region — and you keep the click either way.
Learn more & get notifiedTracking & links
5 features
Custom domains, cloaked URLs, page-view capture, and impression measurement — the infrastructure under every affiliate operation.
Plan B
Geo-mismatched clicks stop dying. Plan B routes them to the top three compliant alternatives in the visitor's region — and you keep the click either way.
Custom Domains
Point your own domain at Routy so every tracking link your traffic generates looks like yours, not like a third-party platform.
Page View Tracking
Capture every page load on your site — full URL included — so the GCLID, FBCLID, MSCLKID, and TTCLID parameters ad platforms need are always there when a conversion fires.
Cloaked Links
Clean, branded short URLs with built-in geo-targeting, so one shared link can route different visitors to different offers.
Impressions
Pixel-based view counting that measures the other half of the funnel and lets you calculate click-through rate from real impressions instead of estimating from clicks.
Conversion tracking
2 features
Accept postbacks on a standard endpoint and fire webhooks downstream — so the data flows in and out the moment a conversion lands.
Incoming Postbacks
Accept conversion postbacks from any advertiser on a standard endpoint, with auto-correction for the common tracker misconfigurations that silently cost other platforms conversions.
Webhooks
Fire an HTTP notification on every conversion event to whatever URL you point them at, in the format you specify — perfect for ad-network postbacks, CRM syncs, and internal pipelines.
Reporting
5 features
Real-time streams, a custom report builder, BI dashboards, continuous stats aggregation, and bulk data export — built to stay fast at any volume.
BI Dashboards
Visual dashboards powered by Metabase, configurable in front, live on your data — the kind of charts you can actually share in a board meeting or a Slack channel.
Real-Time Analytics
Every click and conversion streams into the dashboard the moment it fires, so you can watch traffic happen instead of waiting for batch jobs to catch up.
Data Export
Pull every event Routy tracks — clicks, page views, conversions — out as CSV, JSON, or Parquet, async, downloadable when it's ready.
Report Builder
Pick the columns, set the filters, group by the dimensions that matter, save the view. No SQL, no data team, no waiting.
Stats Aggregation
Continuously pre-aggregated fact tables so reports stay fast at any volume — opening a year-over-year breakdown is as quick as opening today.
Data & integrations
4 features
Every traffic source, every affiliate account, and direct sync to your own warehouse.
API
Full REST API covering every domain in the platform — the same API the Routy dashboard itself is built on, with token-based auth, OpenAPI spec, and versioned stability.
Account Integrations
Pull conversion and payout data from every affiliate network, tracking platform, and operator brand you partner with into one reporting view.
Data Warehouse Connector
Sync your Routy data directly into your own Postgres or SQL Server warehouse, continuously, so your BI team can build whatever they need without scraping CSVs.
Traffic Source Integrations
Spend, clicks, impressions, and conversion uploads to every major paid channel — Google Ads, Meta, TikTok, LinkedIn, the programmatic platforms, the lot — automatically, in one view.
Operations
2 features
Link monitoring with multi-geo testing and multi-channel notifications routed to the right person.
Link Monitor
Scheduled checks across your tracking links from multiple geos, with alerts the moment something breaks — so you don't find out about a broken link from the conversion graph.
Notifications
Multi-channel alerts across Slack, email, browser push, and in-app — routed to the right channel and person per event, with throttling so a spike doesn't drown the team.
Team & growth
2 features
Multi-user accounts with role-based permissions, plus the sub-affiliate network feature for scaling beyond your own traffic.
Sub-Affiliate Network
Recruit other affiliates as sub-partners under your account, give them their own tracking and dashboards, and earn on every conversion they drive — traffic you never had to run yourself.
Seats and Roles
Multi-user accounts with role-based permissions — your media buyer sees spend, your accountant sees payouts, your VA uploads assets and never sees the bank account.
Ready to supercharge your affiliate tracking?
Join thousands of successful affiliate marketers who use Routy to optimize their campaigns.