Pinterest Ads Integration

Pinterest is the rare platform where people show up to plan. They're saving ideas they intend to act on later — sometimes today, often weeks from now, occasionally six months down the line — which makes attribution windows longer and creative quality matter more than on most paid channels. The Pinterest API supports attribution windows of up to 30 days for click and 30 days for engagement, and the in-platform reporting handles that reasonably well, but tying it back to your downstream affiliate revenue is the usual story: an export here, a spreadsheet there, and a fair bit of assumption in the middle.

The Routy integration with Pinterest Ads pulls performance data into Routy on a continuous schedule and sends downstream conversions back through the Pinterest Conversions API. The long attribution window means you can credit pins for the conversions they actually drove, including the ones that took weeks to land, without losing the trail.

After connecting, the following becomes available in your Routy reports:

• Spend at the campaign, ad group, and pin level, so you can see which individual pins are doing the work
• Impressions, saves, pin clicks, outbound clicks, and the engagement metrics Pinterest exposes
• Server-side conversion uploads through the Pinterest Conversions API, with proper deduplication against the Pinterest Tag
• Conversion attribution with windows long enough to capture Pinterest's slow-burn buyer behaviour, tying every conversion back to the campaign, ad group, and pin behind the original click or save

Plus, having Pinterest data next to your other channels in the same dashboard makes it possible to evaluate Pinterest honestly. The cost per conversion looks very different when you measure it across a 30-day window than across the 7 days most other platforms default to, and the cross-channel comparison only works if you're using consistent attribution rules.

You connect your Pinterest Business account through Pinterest's standard OAuth flow. Once connected, performance data pulls from the Pinterest Marketing API on a regular schedule, and conversion events get posted back through the Conversions API as Routy sees conversions matching Pinterest clicks within the attribution window.

A few things worth knowing before you connect:

• The Pinterest Conversions API requires hashed user data (email, hashed identifiers) to match conversions to clicks reliably. Routy passes whatever is available, but if your conversion events don't include any of those identifiers, attribution falls back to click-ID matching only, which still works but is less complete.
• Pinterest's default attribution windows (30-day click, 30-day engagement, 1-day view) are longer than most platforms. Routy uses the windows you've set in your Pinterest account, so if you've shortened them, the reporting will follow that.
• Pinterest's API reflects user privacy settings, and some impressions or engagements may be aggregated or modelled rather than reported individually. This applies particularly to iOS users with App Tracking Transparency restrictions.

The case for Pinterest as a performance channel comes down to whether you can wait for the conversions to land. Some of your pins will drive immediate clicks and same-day purchases. Others will get saved to a board, sit there for three weeks, and then drive a conversion when the person who saved them is finally ready to buy. If your reporting can only see the same-day conversions, Pinterest will always look more expensive than it actually is, and the budget will quietly drift to platforms with shorter attribution windows that flatter themselves better.

Connecting Routy with Pinterest and using the Conversions API with the full attribution window means you get credit for the slow burns. Pinterest's algorithm also gets better signal — it learns which pins actually drive downstream revenue, not just which ones get clicks, and adjusts its bidding accordingly. Over a few months, this usually shows up as more efficient spend, particularly for creative-led campaigns where the right pin can compound for weeks after launch.