Traffic Source Integrations

Every conversion in your dashboard started as spend on some platform. Google Ads bidding on a keyword. Meta finding the right audience. TikTok serving a creative in the algorithm. Native and programmatic networks placing your offer in front of the right audiences in the right placements. Without connecting that spend back to the conversion data, ROI is a calculation you do by hand in a spreadsheet, and the spreadsheet is always a day or two behind reality.

Routy integrates with every major traffic source — search, social, native, programmatic, video, analytics — so spend, clicks, impressions, and conversions all live in one view automatically. Conversions you track in Routy get pushed back to the platforms that support it (Google Ads, Meta, TikTok, Microsoft Ads, LinkedIn, Snapchat, Reddit, Pinterest, Quora, X, Taboola, Outbrain, and others) so the bidding algorithms on the other end optimise against your real downstream revenue rather than just whatever the on-page pixel happened to catch.

After connecting one or more traffic sources, the following becomes available:

• Spend, clicks, and impressions pulled in continuously from every connected platform — no manual exports, no end-of-week reconciliation rituals. The data refreshes throughout the day at the cadence each platform's API supports.
• Per-campaign ROI calculated against the conversions you actually track in Routy, not the on-platform pixel alone. Smart Bidding sees what really happened downstream, not just the events that survived browser-side tracking.
• Conversions pushed back to every platform that supports a Conversions API (Meta, TikTok, Snap, Pinterest, Reddit, LinkedIn, Microsoft, Google, and others). The server-side uploads survive the tracking-prevention measures that have made pixel-only attribution increasingly partial.
• Clean per-click attribution that ties every conversion back to the specific campaign, ad group, and creative behind the original click. No more reconciling against the platform's own attribution model after the fact.
• One reporting view across every paid channel you run, which means cross-platform comparisons (a Meta click vs a Google click vs a TikTok click) finally happen on consistent attribution rather than each platform's preferred model.

The full list of supported traffic sources sits on the dedicated traffic-sources hub. The integration coverage spans the 19 platforms most affiliate operations actually use, with the operational details of each connection documented per-platform.

Each platform connects through its own authentication flow — typically OAuth for the major platforms, occasionally an API key for the smaller ones. Once connected, Routy starts pulling performance data on a continuous schedule (several times a day for most platforms) and merging it with the conversion data you're already tracking.

The conversion uploads run in the other direction. When something tracked in Routy fires that matches a click from a connected platform, an event gets posted to that platform's conversions API in near real time. The receiving platform deduplicates against its existing pixel events (Routy sends the right event IDs for deduplication to work), so the conversion isn't double-counted.

Worth knowing across the integrations as a group:

• Each platform has its own data latency. Some (Google Ads) are close to real-time; others (Search Console) run a couple of days behind. The integration surfaces whatever the platform makes available.
• Conversion uploads are subject to each platform's attribution window. Conversions that fall outside the platform's window won't influence its bidding even if Routy sees them.
• Some platforms (DV360, The Trade Desk, Amazon DSP) require seat-based access. Those connections work when you have an active seat on the platform, which is usually a separate commercial conversation with the platform's own sales team.

For per-platform specifics — what's covered for Google Ads vs Meta vs TikTok, which Conversions APIs each one uses, the platform-specific limits and caveats — the dedicated per-platform pages on the integrations section have the detail.

The headline case is operational: connecting your traffic sources to Routy collapses the reconciliation work that most affiliate operations spend several hours a week doing. The Monday morning ritual of pulling exports from Google Ads, Meta, TikTok, and the rest, then matching them against the conversions in your tracker, then assembling a unified report — that's the work the integrations eliminate. The data is already joined, the report is already current, and the time goes back into actual media buying.

The deeper case is bidding quality. Every major paid-traffic platform now relies on server-side conversion data for its bidding algorithms to work well. The platforms with Conversions APIs (Meta, TikTok, Microsoft, Google, the lot) explicitly recommend running them, and the platforms have published meaningful CPA-reduction figures from accounts that adopt CAPI alongside their pixels. The integrations are how you get that benefit without writing the upload logic yourself.

For multi-channel operations specifically, the cross-platform comparison is what changes the budget conversation. When every paid platform reports under the same attribution rules in one view, the question of "which channel should we push harder" becomes answerable from the dashboard rather than a quarterly spreadsheet exercise.