Sub-affiliate networks
A sub-affiliate network lets you recruit other affiliates to work under you. They get their own tracking and their own login; the traffic they drive is attributed to them and rolls up into your numbers. You earn on volume you did not have to run yourself — and you decide what you pay for it.
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Transcript
A sub-affiliate network lets you recruit other affiliates to work under you, and pay them for the traffic they bring. Networks aren't part of every plan. If this page says Upgrade required, your plan doesn't include them. If you manage billing, Upgrade Plan shows the plans that do. If you don't, ask your account owner.
On a plan that includes them, you start here. Account admins can create and run networks, and so can teammates they give Networks permission to, under Settings, Team. Click New Network.
Give the network a name. Your partners see it when they open your invite link, so pick one they will recognise. A logo is optional, and you can add one later. Click Add.
Routy opens your new network. Partners is where people who want to join show up, and where you approve them. Public, Assigned and Pending Offers are what you pay your partners for. Conversions and Payouts are where their results turn into money you owe. Copy invite link gives you the link to send to the affiliates you want to recruit. Your plan caps how many active partners you can have. The limit counts when you approve someone, not when they ask to join. Next, invite your first partners and approve them. That has a video of its own.
How the whole thing fits together
Four things have to exist before money moves, and each is a deliberate act by someone. Nothing in this feature happens on its own.
- A partner joins. You share your network's invite link, they request to join, you approve. Approving is what creates them — until then a request is only a request.
- An offer defines what you'll pay for. An offer names the brand, the countries, the rates and the window. It is the contract: everything later either matches it or doesn't.
- The partner sends traffic using links generated under your network, and their clicks and conversions are attributed to them.
- You review the conversions. Each one is approved, rejected, or was excluded automatically because the offer's terms didn't cover it.
- You generate a payout for a period, which totals that partner's approved conversions into one amount you approve and settle.
The step most people misread is 1 → 2. A pending partner deliberately has nothing attached: no tracking, no account, no figures. That's why a pending row looks so empty, and why approving is more than a formality.
The step that causes the most support questions is 3 → 4. A conversion arriving is not the same as a conversion being payable — see Conversions.
The tabs
Offers
A public offer is open to every partner in the network; a partner asks for access and the request waits in Pending Offers for you. An assigned offer belongs to one partner, with terms just for them. Who an offer is assigned to is chosen when you create it and can't be changed afterwards.
Watch this video on its own page →
Transcript
An offer is what you pay your partners for: one of your brand links, the countries it covers, and the rates. A public offer is open to every partner in your network. An assigned offer belongs to one partner, with terms just for them. Creating offers takes a plan with networks, and Networks permission, which account admins have.
Name the offer, and add a short description your partners will see. The start date is today unless you change it. Conversions before it don't count towards the offer. Who can use it: all partners in this network. Countries are optional. Leave them empty and the offer covers every country.
Pick the brand link the offer sends traffic to. These are your own links, from your affiliate programs.
Then what you pay. Choose the currency, and set any mix of CPA, revenue share and CPL. Here, a sixty euro CPA.
The offer is live, and every partner in your network can request it.
To give one partner their own terms, create an offer assigned to them. Choose One partner, then add the partner.
An offer is assigned when you create it, and that can't be changed afterwards. Assigned offers can also approve their conversions automatically. That has a video of its own.
Assigned Offers lists every offer that belongs to a single partner, and who it is assigned to.
When a partner asks to promote one of your public offers, the request waits here, in Pending Offers. Approve with the tick, or decline with the cross. Approving gives that partner their own copy of the offer.
Your partners now have offers to promote. As their conversions arrive, you review them on the Conversions tab.
Two rules worth knowing up front
Approval is where things become real. Approving a partner provisions their tracking. Approving a conversion commits it to a payout. Approving a payout locks the amount. In each case the step before it is reversible and the step after it is not.
Your plan caps active partners, and the cap is applied when you approve. Not when a request arrives. That's deliberate: you keep seeing everyone who's waiting even when you're at capacity, so you can choose who's worth the slot.
Offer start date
When you add an offer you choose the day it starts. It defaults to today, and you can go back as far as the 1st of last month, so an offer can cover conversions your partners have already driven. Clear the date and the offer starts the moment you save it.
The offer starts at midnight, your time, on the day you pick. Conversions before that don't count toward it.
Backdating doesn't re-score conversions that were already processed. To apply the new offer to them, run Recalculate on the Conversions tab.
Where to go next
- Partners — recruiting, approving, and reading the partner list.
- Conversions — why a conversion is or isn't payable, and how to fix it.
- Payouts — generating, adjusting and settling what you owe.
- Offers as a partner — what your partners see: browsing your offers and requesting one.