Conversions

Every conversion your partners generate lands here, and its status decides whether it turns into money you owe. This is the screen you use to answer "why is this partner's number lower than they think it should be?".

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Transcript

Every conversion your partners bring in lands on the Conversions tab. Its status decides whether it becomes money you owe. Only approved conversions go into a partner's payout. Reviewing them takes Networks permission, which account admins have.

Pending is what's waiting for you. Click the card to see only those.

Approve a conversion with the tick.

The cross rejects it. A rejected conversion is never paid, and approving or rejecting is final.

To approve many at once, select them, and click Approve. Selecting all takes every conversion that matches your filters, not just the ones on screen.

Excluded conversions were set aside by the offer's own terms. Here, a country the offer doesn't cover. Nobody rejected them, and bulk approve leaves them out. You'd normally fix the offer instead. To pay one anyway, click Pay anyway.

An excluded conversion has no payable value of its own, so you type the amount you'll pay. There is no bulk version. Paying for traffic your offer excluded is a choice you make one conversion at a time.

Approved conversions add up in Payouts, where you settle with each partner by month. And for partners you trust, auto-approve on their assigned offers saves you this step. It has a video of its own.

Statuses

Status	What it means	Who decided
Pending	Waiting for your review. It counts for nothing until you act.	Nobody yet
Approved	You've accepted it. It becomes part of the partner's payout.	You
Rejected	You've declined it. It never becomes payable.	You
Excluded	It didn't meet the offer's own terms, so it was set aside automatically.	The offer's rules

The distinction that matters is Rejected vs Excluded. Rejected is a judgement you made about a specific conversion. Excluded is arithmetic — the conversion arrived, the offer's terms didn't cover it, so nothing was payable. An excluded conversion shows the value that was reported alongside a payable value of zero, plus the reason it was set aside.

Why a conversion was excluded

Each excluded row states its reason. They fall into three families:

The offer didn't cover this traffic

• Country is outside the offer's targeting — the click came from a geo the offer doesn't buy.
• The offer hadn't started or the offer had already ended — the conversion fell outside its window.
• The offer isn't active — it was paused or closed when the conversion arrived.
• The brand didn't match — the conversion belongs to a brand this offer doesn't cover.

The offer couldn't price it

• No rate configured — the offer has no rate for this kind of conversion.
• No revenue basis — nothing was reported to calculate a revenue share from.
• This conversion type isn't payable — the event isn't one the offer pays on.

The partner wasn't eligible

• The partner isn't active — they were inactive when the conversion arrived.
• The offer is missing — the conversion couldn't be matched to any offer.

Most of these are fixed by changing the offer, not the conversion — see Recalculating below.

Approving or rejecting several at once

Tick the conversions you want, then choose Approve or Reject at the top of the list. Excluded conversions you ticked are skipped, and the confirmation says how many.

On a phone, tap the round check button at the top of the list first to show the checkboxes. Approve is the check icon and Reject is the X icon. Cancel leaves selection mode.

Paying an excluded conversion anyway

You can override the offer's decision for a single conversion.

Two things about this are deliberate:

• You must type the value. An excluded conversion has no payable value of its own — that's what being excluded means — so there is nothing to accept. Naming the amount is the whole decision.
• There is no bulk version. Paying anyway means paying for traffic your own offer excluded, and that should be a per-conversion choice, not a sweep.

The dialog restates the exclusion reason so you can see exactly what you're overriding before you commit.

Recalculating after you change an offer

If you fix an offer — widen its geos, add a missing rate, extend its window — the conversions it already excluded do not update themselves. Recalculating is how you bring them into line.

The rules it follows:

• Only Pending and Excluded conversions are revisited. Approved conversions are committed money and Rejected ones are your decision, so neither is ever touched. You cannot accidentally un-approve a payout this way.
• Nothing becomes payable automatically. A conversion that now qualifies moves to Pending for a person to approve. Recalculating never pays anyone.
• Preview before you apply. The drawer previews what would change so you can check the blast radius first.
• Scope it. It runs while you wait and can't be cancelled once applied, so narrow it to the offer you actually changed and a sensible date range.

Changing a partner's deal on an assigned offer is different: each conversion keeps the deal of the click it came from, so there is nothing to recalculate. See Assigned offers.

Approving automatically

On an offer assigned to one partner, you can turn on Auto-approve conversions in the offer's settings. That partner's conversions on that offer then arrive already Approved, so they count towards the next payout without a review.

• It applies to conversions that arrive after you turn it on. Ones already waiting stay Pending.
• An Excluded conversion is never approved automatically.
• Public offers always wait for review.

Watch this video on its own page →

Transcript

Every conversion your partners bring in waits for you to approve it. For a partner you trust, you can skip that, offer by offer. Auto-approve is available on offers assigned to one partner. Public offers always wait for review.

Open the offer's Settings, and turn on Auto-approve conversions.

From now on, this partner's conversions on this offer arrive already approved, and count towards their next payout. Conversions that were already waiting stay pending. Approve those yourself. Recalculating, which Routy offers after any change to an offer, never approves anything either. And a conversion the offer's own terms set aside, for example from a country the offer doesn't cover, is never approved automatically. Account admins can turn it on or off, and so can teammates with Networks permission. You can turn it off at any time. New conversions then wait for review again. Reviewing the conversions that do wait for you has a video of its own.

Common questions

"My partner says they drove 40 conversions but I only see 30 payable." Filter the tab by Excluded and read the reasons. Almost always the offer's geo targeting or its date window.

"I widened the offer's geos but the old conversions are still excluded." Expected — recalculate the offer to revisit them.

"I approved a conversion by mistake." Approved is committed. Adjust the partner's payout amount instead, and explain the change in the payout's reason field.

When to escalate to engineering

• A conversion is excluded for a reason that doesn't match the offer's actual settings.
• Recalculating reports changes that don't appear afterwards.
• A conversion never arrives at all — that's a tracking problem, not a review one, and starts with the partner's links.