Conversions
Every conversion your partners generate lands here, and its status decides whether it turns into money you owe. This is the screen you use to answer "why is this partner's number lower than they think it should be?".
Statuses
The distinction that matters is Rejected vs Excluded. Rejected is a judgement you made about a specific conversion. Excluded is arithmetic — the conversion arrived, the offer's terms didn't cover it, so nothing was payable. An excluded conversion shows the value that was reported alongside a payable value of zero, plus the reason it was set aside.
Why a conversion was excluded
Each excluded row states its reason. They fall into three families:
The offer didn't cover this traffic
- Country is outside the offer's targeting — the click came from a geo the offer doesn't buy.
- The offer hadn't started or the offer had already ended — the conversion fell outside its window.
- The offer isn't active — it was paused or closed when the conversion arrived.
- The brand didn't match — the conversion belongs to a brand this offer doesn't cover.
The offer couldn't price it
- No rate configured — the offer has no rate for this kind of conversion.
- No revenue basis — nothing was reported to calculate a revenue share from.
- This conversion type isn't payable — the event isn't one the offer pays on.
The partner wasn't eligible
- The partner isn't active — they were inactive when the conversion arrived.
- The offer is missing — the conversion couldn't be matched to any offer.
Most of these are fixed by changing the offer, not the conversion — see Recalculating below.
Paying an excluded conversion anyway
You can override the offer's decision for a single conversion.
Two things about this are deliberate:
- You must type the value. An excluded conversion has no payable value of its own — that's what being excluded means — so there is nothing to accept. Naming the amount is the whole decision.
- There is no bulk version. Paying anyway means paying for traffic your own offer excluded, and that should be a per-conversion choice, not a sweep.
The dialog restates the exclusion reason so you can see exactly what you're overriding before you commit.
Recalculating after you change an offer
If you fix an offer — widen its geos, add a missing rate, extend its window — the conversions it already excluded do not update themselves. Recalculating is how you bring them into line.
The rules it follows:
- Only Pending and Excluded conversions are revisited. Approved conversions are committed money and Rejected ones are your decision, so neither is ever touched. You cannot accidentally un-approve a payout this way.
- Nothing becomes payable automatically. A conversion that now qualifies moves to Pending for a person to approve. Recalculating never pays anyone.
- Preview before you apply. The drawer previews what would change so you can check the blast radius first.
- Scope it. It runs while you wait and can't be cancelled once applied, so narrow it to the offer you actually changed and a sensible date range.
Common questions
"My partner says they drove 40 conversions but I only see 30 payable." Filter the tab by Excluded and read the reasons. Almost always the offer's geo targeting or its date window.
"I widened the offer's geos but the old conversions are still excluded." Expected — recalculate the offer to revisit them.
"I approved a conversion by mistake." Approved is committed. Adjust the partner's payout amount instead, and explain the change in the payout's reason field.
When to escalate to engineering
- A conversion is excluded for a reason that doesn't match the offer's actual settings.
- Recalculating reports changes that don't appear afterwards.
- A conversion never arrives at all — that's a tracking problem, not a review one, and starts with the partner's links.