Clicks event log
A walkthrough for Events → Clicks. Every row is one click on one of your Routy links, exactly as Routy recorded it. If someone asks "did this click arrive?", "which traffic source sent it?" or "what happened after it?", this is the screen that answers it.
What this page is for
The Report Builder adds clicks up. This page shows them one at a time, with everything Routy knows about each one: the link, the account, the traffic source, the parameters you passed, the visitor's device and country, and whatever happened next (conversions, postbacks, webhooks).
Use it to:
- Confirm a specific click arrived, and see when.
- Find the traffic source, link and account behind a click ID or a dynamic parameter value from a brand's report.
- Follow one click through to its conversions, incoming postbacks and outgoing webhooks.
- Check what Parameter A, Parameter B and External Click ID values reached Routy.
Date
The date picker in the toolbar sets which clicks are shown. It starts at the last 6 hours. The quick buttons go back as far as the last 6 months, and you can pick any range up to now, including the time of day.
Most "I can't find my click" questions are answered here: if the click is older than the range on screen, it is not in the list. Widen the range first.
Refresh reloads the list. If you're on a quick range such as "Last 6 Hours", it also moves the range forward to the current time.
Find which traffic source a click came from
You have a click ID, or a value from a brand's report, and want to know which traffic source, link and account it belongs to.
- Set the date range to cover when the click happened. If you're not sure, pick a wide range such as the last 30 days.
- Paste the value into the search box.
- Read the Traffic Source column on the row that comes back. The Account and Link columns sit beside it, and opening the row (… at the end) shows the full click.
What you can paste:
Search also matches account, link, brand and traffic source names, so a short value can bring back more rows than you expect. Paste the whole value where you have it.
Checking a list of click IDs
Open Filter and use the Click ID box. Paste one ID, press Enter (or Add filter), then paste the next. Each one becomes a chip, and the list shows every click that matches any of them. Remove a chip with its ×.
The Click ID filter only accepts Routy click IDs. Anything else shows "Invalid GUID format". For dynamic parameter values, search for them one at a time.
Where the dynamic parameter appears
The dynamic parameter is the small grey line under the Click ID on each row. Open a row and it is also listed as Dynamic in the click details. Every click has one: it is the value you passed in your link when you supplied one, and one Routy generated otherwise. It is what the brand receives, so it is usually the value that appears in the brand's own reports.
External Click ID is a different value
External Click ID is the ID from your own tracker or ad platform, passed in
your link as cid. It has its own column, but search does not look in it.
To work with External Click IDs, use the Report Builder, where you can group and
filter by them.
Nothing came back
- Widen the date range. This is the cause most of the time.
- Check the value is a click, not a conversion. A value from a brand's conversion report may belong to a conversion whose click is older than your range. Look it up on Events → Conversions too.
- Check the affiliate. If you manage more than one affiliate, the page shows the one selected in the header.
- If the value still isn't found across a wide range, Routy may never have received the click. That needs support to check. See When to escalate below.
Reading the row
Show, hide and reorder columns from the columns button in the toolbar. Your layout is remembered in this browser.
Sorting
Click a header to sort by it. To sort by more than one column at once, hold ⌘ (Mac) or Ctrl (Windows) while clicking the second header. The first column stays the primary sort and the second breaks ties. Click a header a third time to drop it from the sort. On a phone, use the sort button in the toolbar, which sorts by one column at a time.
Click details
Click … at the end of a row (or Show more on a phone) to open the click on its own. It shows the click's details, the visitor's device and browser, the referrer, attribution, and every event linked to the click: Conversions, Incoming Postbacks, Outgoing Webhooks and User Page Views. Each section only appears when there is something in it.
This is the quickest way to answer "what happened after this click?".
Filters
Open Filter to narrow the list. Every filter is applied to all your clicks, not just the rows loaded on screen, and the filtered view is kept in the page address, so you can copy the URL and share it with a colleague.
Available: Account, Brand, Software, Link, Traffic Source, Affiliate Tracker and Click ID, plus Network, Partner and Offer on plans with Networks / Partners. Clear all in the filter panel resets them.
Offer / Partner
On plans that include Networks / Partners, some clicks arrive through a partner's link, sent against a specific offer in one of your sub-affiliate networks. The Offer / Partner column shows which, on every row:
Offer Name | Partner Name
Network Name
- Offer: the deal the partner was promoting when the click happened.
- Partner: the sub-affiliate who sent the click.
- Network: the sub-affiliate network that owns the offer, on the second line.
Every name is a link. Click it to open that offer, partner or network; ⌘/Ctrl-click or middle-click to open it in a new tab. The funnel button at the right of the cell offers "Filter by offer", "Filter by partner" and "Filter by network" for that row, keeping your other filters as they are. On a phone, the same actions appear as buttons when you expand a card.
Most rows are blank, and that's normal. Most clicks don't come through a partner link. An empty cell means the click didn't come through a partner, not that data is missing.
Partner can be empty while Network isn't. Some offers belong to the network as a whole rather than to one partner. To ask "did this click come through a network at all?", look at the network line.
The Network, Partner and Offer filters narrow each other in that order: pick networks first and the Partner and Offer lists shrink to match. Search also matches offer, partner and network names. Sorting by the Offer / Partner column sorts by offer name.
If you don't see these columns and think you should, contact support.
Export
The Export button (download icon) offers:
- Export these results: a CSV of every click matching your filters and date range. Very large results are capped, and you are told how many rows were included.
- Download loaded rows (CSV): just the rows already on screen, in the columns you have showing.
- Full export, runs in the background: every click over a date range. It needs a plan that includes data exports.
Common questions
A click from yesterday isn't showing up. The page opens on the last 6 hours. Widen the date range.
The brand's report has a value I can't find here. Paste it into search with a wide date range. If it still doesn't show, check whether it's an External Click ID (search doesn't look there) or a conversion rather than a click.
A partner's clicks aren't showing up. Check the date range, then confirm the partner is sending against an offer that still exists. A deleted offer leaves the click in place with no offer, partner or network to show.
I see a network I don't recognise. Networks here are your own sub-affiliate networks. Open Networks from the sidebar to see them all.
When to escalate
Contact support when:
- A click ID or dynamic parameter you know is genuine can't be found across a wide date range. Support can check whether Routy received the click at all.
- A click shows a traffic source, account or link that isn't yours.
- A click shows an Offer or Partner that belongs to someone else's network.
- Filtering by an offer returns clicks whose Offer column shows a different offer.
Include the click ID (or the dynamic parameter value) and roughly when the click happened. Those two are enough to find the record.