Routy Performance
The Routy Performance dashboard answers one question: where is the traffic converting, and what is it earning? It reads the event stream — clicks, signups, first-time deposits, qualified players and commission — and lets you slice it by brand, traffic source, country, region, link, device and date.
Use it when you want to compare sources against each other. If you want a single account's month broken down day by day, use Account Performance instead.
Getting started
- Pick a Date range. It opens on the current month.
- Narrow with any of the filters — Affiliate program, Account, Traffic source, Brand, Link name, Country, Region, OS.
- Open Settings to choose the display Currency and which cards appear.
Everything on the page responds to the same filters. The web address updates as you filter, so you can copy the link and send someone the exact view you're looking at. To start over, use Clear all.
Account managers and admins also get an Affiliate filter, and the Program and Account lists follow whichever affiliate is picked. You won't see that filter on your own dashboard — everything here is already your data.
Filters
Every filter takes more than one value. Pick three traffic sources and the dashboard covers all three; the breakdown still lists them separately, so you can compare them rather than being forced down to one.
Whatever you've selected appears as chips under the filter row — one per
value, each with an × to remove just that one. The chips are the quickest way
to see why a number looks different from what you expected.
The Affiliate filter (managers and admins only) is the exception: it takes a single affiliate, because it answers "whose dashboard am I looking at?" rather than "which of these?".
Click to filter
You don't have to open a dropdown. Click any group's name — in the breakdown table, on a funnel card, or on a badge in "Where to push, where to cut" — and the whole dashboard narrows to it.
- Clicking more names adds them, so you can build a comparison of three or four groups by clicking.
- Clicking a name you've already selected removes it.
- A small funnel icon marks anything clickable, and turns solid on the ones currently selected.
Because it's a filter, it also shows up as a chip — nothing changes on the page without a visible reason for it.
Date
The date range covers the event day, and opens on the current month.
Comparisons on this page are always against the immediately preceding range of the same length — a 7-day range is compared with the 7 days before it, not with last month.
Compare
The Compare button in the top bar overlays that preceding period across the dashboard: a dashed line on both charts, and previous values plus rate movement on the funnel. Turn it off when you only care about the current range.
Rate movement is shown in percentage points (pp). If your click-to-signup
rate went from 0.50% to 0.60%, that's +0.10pp — not "+20%".
Currency
Money is stored in US dollars and converted for display. Changing Currency in Settings re-states commission, deposits, net revenue and earnings-per-unit; it never changes the counts (clicks, signups, FTDs, qualified).
Currency is a display setting, not a filter — Clear all leaves it alone.
Skip clicks
Clicks outnumber everything after them by roughly 100 to 1. On any chart that puts them side by side with signups or deposits, clicks win the scale and the rest flatten into the baseline.
Skip clicks, in Settings, removes clicks from the whole dashboard and promotes signups to the starting metric:
Anything that divides by clicks goes with it — a view that isn't showing clicks shouldn't show a rate whose denominator is clicks.
Two things it doesn't touch: your own choice of cards and columns comes straight back when you switch it off, and Export always contains every column whatever this is set to.
The cards
The small chart inside each card is the day-by-day shape of that metric. Hover it to read a single day. Use Settings to choose which cards appear.
A rate shows as — when it has nothing to divide by. "Click to Signup" with zero clicks isn't zero, it's unanswerable, so the dashboard says so rather than showing a misleading number.
Conversion Funnel
Clicks, signups, FTDs and qualified players are one chain, and this is where you see it. The figure between two bars is how much of the previous step made it through — that's where you lose people, and it's the number this chart exists for.
Beside the overall funnel sit the top groups by the dimension you choose, each with its own funnel. This is the comparison that matters: a source can send a tenth of the traffic and convert three times better. Use the dropdown in the card header to compare by traffic source, brand, country or region.
Choosing how the bars are drawn
Because clicks dwarf the later stages, the bar widths need a choice. The buttons in the card header give you three, and the drop-off percentages are identical in all three — only the bar geometry changes.
With Compare on, each step also shows how its rate moved against the previous period.
Where to push, where to cut
Every group placed by how much traffic it sent (across) against what a click of it was worth (up). Bubble size is commission earned. The dashed lines are the medians, so the split is at "typical for this set" — a group sitting exactly on a line counts as the low side.
That gives four groups, each with a different action:
Hidden gems is the reason this chart exists. A group sending 400 clicks at a high value per click never reaches the top of a table sorted by clicks or by commission — but it may be the most useful row on the page.
Two controls in the card header:
- Log / Actual changes the spacing of the traffic axis. One group sending 200,000 clicks while a hundred send under 1,000 will crush everything against the left edge on Actual; Log spreads them out. Neither changes which group anything belongs to.
- The name badges are clickable — clicking one filters the dashboard to that group, like anywhere else.
When there are many groups, only the largest are drawn — a caption under the chart says how many of how many. The lists to the right are always complete, and they're the reading that works on any screen size; the plot only appears on wider screens where it can be read.
If a dimension has hundreds of members — brands, often — the plot will be crowded whatever it does. Group by traffic source or country for a readable chart, and use the lists for the fine detail.
Daily Conversions
Clicks, signups, FTDs and qualifieds per day.
Clicks are read on the left axis and everything else on the right — clicks are usually thousands of times larger, and on a shared axis the conversion lines would flatten to nothing. With Skip clicks on there's only one axis, because the remaining three are comparable to each other.
Click any label above the chart to hide or show that line.
Daily Rates
The same period as efficiency rather than volume: Click to Signup, Signup to FTD and EPC per day. Rates use the left axis, earnings the right.
A day with no clicks has no rate, so the line breaks rather than dropping to zero. Watch this chart when volume looks healthy but revenue doesn't — flat clicks with a falling Click to Signup means traffic is arriving but not converting.
Breakdown
One table, grouped however you need it.
- Group by — switch between traffic source, brand, country and region in place.
- Then by — pick a second dimension to split each row (traffic source then country, for example).
- Search to jump to one group, sort by clicking any column heading,
choose columns to hide what you don't need, and use the expand icon for a
full-screen view (
Esccloses it). - Click a group's name to filter the whole dashboard to it.
Expand any row for three views of that group alone:
- Trend — its own day-by-day shape for every visible column.
- Funnel — how it converts, on its own numbers.
- Split — the row broken down by your second dimension.
The Total row covers every row currently matching your search, not just the ones on screen. Rates there are recalculated from the totals rather than averaged, so a small row can't distort the overall figure.
On a phone each row becomes a card; tap the chevron to see its funnel and split, or tap the name to filter to it.
Region
Region groups by state or province — US states rather than just "US". Pair it with the Country filter when you want one country's states on their own.
Player counts aren't available at region level yet, so Active Players and Avg Deposit Value show a dash on region rows. Every other column is complete.
Settings
The Settings button opens the dashboard's display options:
- Compare to previous period
- Skip clicks
- Currency
- Cards — which metrics appear in the top row
These change how the dashboard is shown. They aren't filters, and Clear all doesn't reset them.
Saving and sharing what you see
- Refresh reloads the current view.
- Export downloads every breakdown — traffic source, brand, country and region — as a single CSV, with a column marking which one each row came from. You get all of them regardless of what's on screen, and every column regardless of your display settings.
- Print produces a print-friendly copy with the charts laid out to fit.
Common questions
A card shows "—". The rate has a zero denominator — usually no clicks in the selected range. Widen the date range or relax a filter.
The numbers changed and I don't know why. Check the chips under the filter
row — clicking a name anywhere on the page adds a filter, and every active
filter is listed there. Click an × to remove one, or Clear all to reset.
The breakdown doesn't add up to the cards. It should. If it doesn't, note the filters you used and report it.
"Then by" won't let me pick the dimension I'm already grouping by. Correct — splitting traffic source by traffic source tells you nothing, so it's not offered.
A dropdown looks empty after I reload the page. For account managers and admins, Program and Account options are scoped to the selected affiliate — pick the affiliate first.
Where is the Affiliate filter? It only appears for account managers and admins, who work across affiliates. Your dashboard already shows only your data, so there is nothing to choose.
Active Players and Avg Deposit Value show a dash. These count people, not events, so they can only be counted for one whole group at a time. You'll see a dash wherever that isn't possible:
- while more than one value is selected in any filter — narrow to a single value to see them;
- when grouping by Region, which isn't supported yet;
- inside an expanded row's Split;
- on the Total line while a search is filtering the table — clear the search.
Player numbers don't add up to the total. They shouldn't. The same player can appear under two traffic sources, but they're still one player — so the total counts them once and is smaller than the rows added together. That's correct.
Something failed to load. The page shows an error with a Retry button rather than blank cards, so a zero is always a real zero. If it keeps failing, try a shorter date range first, then contact support with the link.
When to escalate
Contact support with the link from your address bar — it captures your exact filters, grouping and display settings — if the totals disagree between the cards and the breakdown, if a filter returns nothing you know should be there, or if the currency conversion looks wrong.