Plan B inventory
This tab answers one question: which of the accounts this network operates may be offered as an alternative when somebody else's click is turned away?
An account that's available can be shown to a visitor whose original destination refused them. An account that's withheld never is.
What this setting does — and what it doesn't
Four things about this setting are easy to get wrong. They're worth reading once.
It's a setting on the network, not on the account
The same account can supply two networks. Withholding it here withholds it from this network only — it stays available through the other one. That's why the control lives on the network page and nowhere on the account page.
The account is never told
An account is a brand relationship. It knows nothing about Plan B, and withholding it here doesn't change anything about how you run it. Nothing here means the account "opted out" — the account was never asked.
It does not affect that account's own traffic
This is the one that reads both ways, and only one reading is true.
Withholding an account does not stop clicks on its links being diverted by Plan B. Its own traffic behaves exactly as before. Withholding only stops the account being offered to other people's dead clicks.
Deciding whether your own clicks divert is a separate, publisher-owned setting — it lives under Plan B → Enrollment, not here.
It is not a geo rule
Geo policy is managed separately, on the brand (and optionally per program), and stays in force either way. Withholding an account doesn't touch its geos, and setting its geos doesn't withhold it. A geo rule says where a brand accepts traffic from; this setting says whether the account may be offered at all.
Making a change
- Find the account in the list.
- Toggle Available as Plan B inventory on or off.
- Click Save.
Nothing is written until you save — Discard puts everything back the way it was. Changes take effect for new clicks; clicks already in flight aren't retrospectively re-decided.
Reading the list
Each row shows the account, the brand behind it where we know it, and the account's id. Under the toggle you get the plain-language consequence of the current position:
- Available — can be offered as an alternative to other publishers' turned-away clicks.
- Withheld — never offered as an alternative. Its own traffic is unaffected.
Why you may not see every account
Routy can't yet list every account a network operates, so until that's available this tab shows only the accounts you have already withheld. You can release any of them from here.
The practical consequence: once you release an account it drops off the list, because there's nothing left to show about it. That's expected — the account is available again, which is the default for everything not listed.
"Plan B isn't running right now"
You'll see this when Plan B is switched off platform-wide. The setting is still worth keeping accurate: it's a standing instruction from the brand, and it takes effect the moment Plan B is switched on.
"View only"
Changing which accounts a network offers as Plan B inventory needs permission to edit that network. You can see the current setting either way.
When to ask for help
Contact your account manager if a withheld account still appears as an alternative to other publishers, or if you need an account withheld that isn't in the list yet.