Documentation | Routy

Tracking & links

Custom Domains
Point your own domain at Routy so every tracking link your traffic generates looks like yours, not like a third-party platform.
Page View Tracking
Capture every page load on your site — full URL included — so the GCLID, FBCLID, MSCLKID, and TTCLID parameters ad platforms need are always there when a conversion fires.
Cloaked Links
Clean, branded short URLs with built-in geo-targeting, so one shared link can route different visitors to different offers.

Reporting

BI Dashboards
Visual dashboards powered by Metabase, configurable in front, live on your data — the kind of charts you can actually share in a board meeting or a Slack channel.
Real-Time Analytics
Every click and conversion streams into the dashboard the moment it fires, so you can watch traffic happen instead of waiting for batch jobs to catch up.
Report Builder
Pick the columns, set the filters, group by the dimensions that matter, save the view. No SQL, no data team, no waiting.

Data & integrations

API
Full REST API covering every domain in the platform — the same API the Routy dashboard itself is built on, with token-based auth, OpenAPI spec, and versioned stability.
Traffic Source Integrations
Spend, clicks, impressions, and conversion uploads to every major paid channel — Google Ads, Meta, TikTok, LinkedIn, the programmatic platforms, the lot — automatically, in one view.
Account Integrations
Pull conversion and payout data from every affiliate network, tracking platform, and operator brand you partner with into one reporting view.

Team & growth

Sub-Affiliate Network
Recruit other affiliates as sub-partners under your account, give them their own tracking and dashboards, and earn on every conversion they drive — traffic you never had to run yourself.
Seats and Roles
Multi-user accounts with role-based permissions — your media buyer sees spend, your accountant sees payouts, your VA uploads assets and never sees the bank account.

See all features →

Traffic Sources

Google Ads
Pull your Google Ads spend, clicks, and impressions into Routy automatically, and send your real conversions back to Smart Bidding.
Meta Ads
Pull your Facebook and Instagram spend and performance into Routy, and send conversions back to Meta via CAPI so the algorithm sees what actually happened.
TikTok Ads
Pull TikTok spend and creative performance into Routy and send conversions back through the Events API so Smart Performance Campaigns optimise on real revenue.
LinkedIn Ads
Pull LinkedIn spend and audience-segment performance into Routy and send conversions back via the LinkedIn Conversions API so bidding learns from real pipeline.
YouTube Ads
Pull video campaign spend and performance into Routy and send conversions back through Google's Conversions API so YouTube's Smart Bidding can optimise on real downstream revenue.

Browse all traffic sources →

Account Integrations

Awin
Pull every Awin program you're approved into onto the same scoreboard as the rest of your affiliate work.
Impact
Pull conversions, payouts, and status changes from every Impact partnership into Routy on a continuous schedule.
ShareASale
Pull every ShareASale merchant you're approved into onto the same reporting surface as the rest of your affiliate accounts.
Cellxpert
Pull every Cellxpert programme into Routy continuously and stop logging in to check yesterday's numbers.
bet365
Pull your bet365 affiliate reporting into Routy continuously and stop running manual exports.

Browse all account integrations →

See all integrations →

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