Routy Insights Dashboard
Overview
The Routy Insights Dashboard provides detailed insights into the performance and value of traffic passing through Routy links. It helps you understand how your traffic converts into players, deposits, and revenue, while highlighting opportunities to scale high-performing brands and traffic sources or address declining performance.
This dashboard only includes conversions generated through Routy links and programs that support postback or dynamic variable reporting, ensuring accurate click-to-player attribution.
Summary
Summary Metrics
The Summary Metrics section provides a quick snapshot of overall performance within the selected filters and time period.
Key metrics include:
- Clicks
- Signups
- FTDs
- Qualified Players
- Total Commission
- Deposits
- Net Revenue
- Click to FTD Rate
These metrics give an immediate overview of traffic volume, conversion performance, and revenue generation.
Daily Conversion Metrics
The Daily Conversion Metrics chart shows how traffic converts over time by tracking:
- Clicks
- Signups
- FTDs
- Qualified players
This visualization helps identify trends in traffic volume and conversion performance, making it easier to detect spikes, drops, or changes in player acquisition.
Daily Money Metrics
The Daily Money Metrics chart shows the financial performance of your traffic on a daily basis.
Metrics include:
- Deposit Amount
- Net Revenue
- Total Commission
This section helps connect traffic activity with actual revenue generation and can highlight high-value days or unusual deposit spikes.
Performance Breakdown
The Performance Breakdown tables analyze traffic performance across multiple dimensions including brand, country, and traffic source.
Each table provides detailed metrics such as:
- clicks
- signups
- FTDs
- deposits
- net revenue
- commission
- conversion rates
These breakdowns help identify which brands, markets, and traffic sources generate the most valuable players and where optimization opportunities exist.
Performance Insights
Rising Stars
The Rising Stars section highlights brands with high earnings per click (EPC) but relatively low traffic.
These brands are strong candidates for increased traffic allocation since they are generating strong returns with limited exposure.
Traffic Sinkers
The Traffic Sinkers section identifies brands receiving high traffic but generating low EPC.
This may indicate poor conversion performance or low player value and can help identify placements that may require optimization or reduced traffic.
Week-over-Week Performance Changes
These tables compare performance over the last 7 days versus the previous 7 days.
They highlight:
- brands with significant changes in FTDs or commission
- traffic sources gaining or losing momentum
This helps you quickly detect shifts in performance and respond accordingly.
Conversion Rate Winners and Losers
This section highlights brands and traffic sources with the largest changes in conversion rate between the last 7 days and the previous week.
Use this to identify improving placements or traffic sources where traffic quality may be declining.
Cohort Analysis
This section analyzes player value based on the month when the player first clicked a Routy link.
It tracks:
- Total Deposits
- Net Revenue
- Total Commission
This allows you to evaluate how traffic acquired in different periods performs over time and helps identify campaigns that produced long-term value.
Player Breakdown
This section lists of your top 100 players generating deposits and net revenue. Press on a click ID to view the player's deposit and net revenue trends, or press More Info get a more detailed view.
High Value Players
The High Value Players section identifies players who have generated significant deposits or net revenue.
It separates:
- Active high value players who are still generating activity
- Inactive high value players who may have churned
These insights help you understand where your most valuable players originate and detect potential high-value player churn.