Routy

Reports - Introduction

Our Reports are where you'll be able to analyse all your data in Routy. To access them, you can press the Reports button in the Routy header. You will find four types of reports depending on what you want to understand.

Report Types

Our Reports are split into four types:

Report Type Data Description Use Cases

Reporting All account data Dashboards and reports showing the overall numbers in your traffic sources and affiliate accounts

  • Quick performance checks

  • How much revenue did I make this month?

  • How did many conversions did I get this week?

  • How are my traffic sources trending?

Business Intelligence Only Routy data Dashboards and reports illustrating enriched data passing through Routy links

  • Deep analysis and breakdowns

  • Where did my drop in conversions come from?

  • Why is my traffic dropping, but revenue staying the same?

Logs Only Routy data Shows events at a row level that passed through Routy

  • Checking if a specific event happened

  • Find list of events sent with Routy

Raw Reports All account data Show data as extracted from the affiliate programs.

  • Full exports for BI or aggregation

  • View and export data as it is provided in the affiliate program

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Dashboards

Below is a summary of what each dashboard offers:

Dashboard/Report Report Type Data Use Case

Homepage Reporting All affiliate account data

  • Quick snapshot of overall performance by affiliate program

  • Spot increases/decreases through comparison to previous period

Accounts Reporting All affiliate account data

  • Accurately shows conversions and revenue for a select month by affiliate account

Traffic Source* Reporting All affiliate account data

  • See which traffic sources drive the best results and with which affiliate programs

Page Level Dashboard Business Intelligence Only Routy data

  • See which pages/URLs generate the most clicks or conversions

  • Identify pages that need optimization

Traffic Dashboard Business Intelligence Only Routy data

  • Break down traffic by device, country, operator, or brand

  • Detect unusual traffic patterns

Player Dashboard Business Intelligence Only Routy data

  • Monitor registrations, deposits, and player quality across brands, GEOs and traffic sources

  • Identify revenue coming in from old traffic vs new traffic

Traffic Report Business Intelligence Only Routy data

  • Simple table view of traffic metrics

  • Filter by click date

Conversion Report Business Intelligence Only Routy data

  • Simple table view of conversion metrics

  • Filter by conversion date

** - Select **external **to see all affiliate account data, choose **internal *to see only Routy data

Note: Routy data refers to clicks passing through Routy generated affiliate links and conversions received from postbacks or click ID reports