Routy

Account-to-Account (A2A) Integration

Account-to-Account Integration (A2A) enables one Routy account (the Master) to automatically send conversion data to another Routy account (the Subaffiliate). Each Routy master account is limited to a maximum of 3 sub-accounts it can have.

 

✅ Key Benefits

- Subaffiliates: Enjoy Routy’s powerful tracking and reporting tools for deeper insight into performance - as if they had a direct brand deal

- Master Affiliates: Seamless, automated reporting to subaffiliates with no need for manual data sharing.

⚠️ Note: This functionality works only for affiliate accounts where dynamic variable reporting or postback tracking is supported.

 

🛠️ Setup Steps

  1. Master creates traffic source
  • A unique traffic source must be created in the Master’s Routy account for each Subaffiliate.
  1. Master requests webhook from Routy

  • Routy will provide a custom webhook URL to be shared with the Subaffiliate.

  • Create a webhook on the traffic source and define which conversion types should be forwarded (e.g., Signups, FTDs).

  1. Request affiliate program for Master
  • If this is the first time setting up A2A, the Master should contact Routy to:

Create a new affiliate program (e.g., “Master Affiliate Network”).

  • Share the list of brands they will be promoting via Subaffiliates.
  1. Subaffiliate adds new affiliate account
  • Subaffiliate logs in to Routy and adds a new affiliate account under “Master Affiliate Network”.
  1. Subaffiliate adds Routy links

  • The Master provides the Routy links to the subaffiliate (Routy format)

  • The Subaffiliate adds the links to the new "Master Affiliate Network" account

  1. Subaffiliate generates tracking links
  • Subaffiliate generates their Routy links for their own traffic sources as usual and can append custom parameters if needed (e.g., for campaigns or pages).

 

📊 Managing the Integration

Subaffiliate View

  • Conversions sent by the Master will appear under the “Master Affiliate Network” account.

  • Data is fully integrated into their existing dashboards (Traffic, Player, Brand, Page, etc.).

Master View

  • In the traffic source settings, the Master can:

Manage webhooks (on/off, edit, delete).

  • View a full log of conversions sent.