Routy

Reporting - Traffic Source Dashboard

The Traffic Source dashboard is designed to allow the user to view their stats daily per traffic source and program.

This article takes you through the dashboard and how to get the most out of it. The article is split as following:

  • Dashboard Overview

  • What you Need

  • Dashboard Structure

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Tip: For an optimal view of the dashboard, hide the left sidebar and set your page zoom at 90%.

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Dashboard Overview

Below is a summary of what the dashboard offers:

Dashboard/Report Report Type Data Date Type Date Filter

Traffic Source Reporting All affiliate account data Conversion Day

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By default, the dashboard shows data for this month and all your current accounts and traffic source. Use the filters to view performance for a specific traffic source or period. Unlike the Home Page, visualizations can be filtered by date, allowing you to select any time period you'd like to take a closer look at.

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What you Need

Below is what you need for the dashboard to work at its full potential:

Pass traffic through Routy links OR map tracking profiles to traffic sources (we recommend both)

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Dashboard Structure

The dashboard is split into three sections:

  • Overall Metrics

  • Traffic Source Breakdown

  • Account Breakdown

  • Daily Trends

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Overall Metrics

These visualizations simply shows your overall KPIs based on your selected filters.

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Traffic Source Breakdown

This table allows you to view your clicks, visits (clicks extracted from the affiliate program), signups, FTD, Qualified Players etc. by traffic source. To dig deeper into a traffic source, press it, and it will filter the whole dashboard for that traffic source.

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Account Breakdown

This table allows you to view your clicks, visits (clicks extracted from the affiliate program), signups, FTD etc. by account. Similarly to the traffic source table, you can press the account or program name to filter the dashboard for it.

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This visualization shows Routy clicks, FTDs and total commission per day for the selected period, to show you the progression of your numbers.

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