Routy
Insights for affiliate marketers

The Routy Blog

Expert insights, in-depth tutorials, and the latest updates to help you maximize your affiliate marketing performance.

The Future of Affiliate Marketing Technology: An Interview with Alex Bobes, CTO of Casino Alpha9 min
Blog

The Future of Affiliate Marketing Technology: An Interview with Alex Bobes, CTO of Casino Alpha

In this exclusive conversation, Routy co-founder Michael Filletti sits down with Alex Bobes, Chief Technology Officer at Casino Alpha and Managing Partner at Extremoo, to talk about the future of affiliate marketing…

September 29, 2025
Routy Featured by Tekpon in Affiliate Software Roundup1 min
Blog

Routy Featured by Tekpon in Affiliate Software Roundup

We’re excited to share that Routy has been listed on Tekpon, a growing platform dedicated to helping users discover the best software to power their businesses. Even more, we were featured in their latest newsletter,…

May 14, 2025
Maximising Revenue with Player Cohorts Analysis6 min
Blog

Maximising Revenue with Player Cohorts Analysis

Successful affiliate marketing requires more than just an effort to send traffic and track your first-time deposits (FTDs).

March 30, 2025
Transforming Affiliate Business Intelligence, one affiliate at a time!5 min
Blog

Transforming Affiliate Business Intelligence, one affiliate at a time!

“ You know, what pages are working, what pages aren't working, because you've just got that linear line of data that tells you these are the customers that the client wants. “

March 28, 2025
Vault leverages Routy to simplify reporting and aggregate data in the US sports betting market4 min
Blog

Vault leverages Routy to simplify reporting and aggregate data in the US sports betting market

“For any network operating in complex markets like the US, where data accuracy and real-time insights are critical, Routy is simply one of the best aggregation tools for affiliates out there.” Caleb Dykema, Co-Founder Vault

March 28, 2025
Case Study: How Routy Helped Vault react faster to trends using aggregated business intelligence data5 min
Case Studies

Case Study: How Routy Helped Vault react faster to trends using aggregated business intelligence data

With Routy, we no longer rely on outdated reports or manual spreadsheet updates. Now, we make data-driven decisions within hours, not weeks

Michael Filletti
March 28, 2025
Case Study: How GameTime Digital leveraged Routy for New Revenue Opportunities4 min
Case Studies

Case Study: How GameTime Digital leveraged Routy for New Revenue Opportunities

"Routy has been a game-changer for our affiliate business. The ability to unify fragmented data streams into one dashboard gave us the clarity we needed to optimize campaigns and boost ROI"

Michael Filletti
March 28, 2025
Why GameTime Trusts Routy for Smarter Decisions & Bigger Wins6 min
Blog

Why GameTime Trusts Routy for Smarter Decisions & Bigger Wins

GameTime Digital is a leading affiliate network of sites specialising in connecting sports fans with top-tier gaming and betting operators. Through expert content creation, strategic SEO, and data-driven marketing,…

March 28, 2025
Case Study: CapeMedia.io Scales Their Affiliate Growth in the US Market with Routy4 min
Case Studies

Case Study: CapeMedia.io Scales Their Affiliate Growth in the US Market with Routy

Discover how CapeMedia.io scaled its affiliate growth in the competitive US iGaming market using Routy’s advanced tracking, real-time insights, and automated reporting.

Michael Filletti
March 28, 2025

Stay Ahead of the Game

Get the latest affiliate marketing insights delivered straight to your inbox. No spam, ever.

No spam, unsubscribe anytime. Read our privacy policy.