Vault leverages Routy to simplify reporting and aggregate data in the US sports betting market

Vault’s elite network of creators and websites promoting sportsbook, daily fantasy, sweepstakes, and online casino brands launched just a few years ago to service the regulated US sports betting market. Fast growing partnerships with operators licensed in different jurisdictions in the US and working with multiple referral partners meant Vault needed better business intelligence tools to drive ROI early on in their business journey.

We caught up with Caleb Dykema Co-founder and CEOof Vault to discuss how Routy has changed their business operations. Caleb opened the door behind what drives the Vault team forward by having intelligent data at their fingertips. Caleb also shared exactly how Routy has helped to streamline their operations with real-time data and reduce reliance on manual reporting to deliver better ROI on their campaigns.

Q: Can you tell us a bit about Vault and the challenges you faced in your affiliate business working across the regulated US sports betting market?

CD: Vault runs a dynamic affiliate network — think creators, influencers, YouTube shows, podcasts, and top-tier media outlets — all driving traffic to sportsbooks, daily fantasy brands, sweepstakes, and regulated casino partners across the US. Operating in multiple regulated markets threw us a major curveball in that every operator handed us a different data set. Some gave real-time updates, others lagged with weekly reports, and a few just sent basic spreadsheets. That mess made it tough to make fast, smart decisions about our traffic and campaigns. Worse, without solid click tracking, we were often guessing where conversions came from — optimization felt like running in slow motion.

Q: Why did you choose Routy as your data aggregation and tracking solution?

CD: We vetted a ton of tools, but Routy won us over with its centralized dashboard — a single, reliable hub that pulls together and standardizes data from every operator we work with. No more chaos. Then there’s the postback system, which honestly is a game-changer. While other networks wrestle with shaky data, Routy’s setup locks in every key metric automatically, in real time. That kind of precision wasn’t on our radar before, and now it’s the backbone of how we fine-tune traffic campaigns.

Q: How does Routy’s postback system benefit Vault?

CD: Postbacks give us real-time conversion tracking, which is everything in this fast-paced game. Pre-Routy, we’d wait days — or even weeks — for operators to cough up reports, or we’d slog through manual data pulls ourselves. Now, Routy’s automated postback system delivers instant updates the second a user clicks, registers, or deposits. That lets us: Spot which traffic sources are actually converting, tweak media buys and creator deals in hours, not weeks. We can also arm our affiliates with real-time feedback to crank up their game. It’s all about moving faster and smarter to maximize ROI.

Q: What impact has Routy had on your day-to-day affiliate business operations?

CD: Routy’s flipped our operations upside down in the best way. Our small team is now a powerhouse because everything’s more streamlined.

Data? It’s all locked in one secure spot — no more juggling platforms or spreadsheets.

Analytics? They hit us in real time, so we’re tweaking campaigns on the fly, not twiddling our thumbs for reports.

And our partners? They’re getting sharper insights from us, boosting their traffic quality and conversions right alongside ours.

Best part: we’re now running predictive models with Routy’s data, forecasting trends and nailing peak performance windows. That kind of foresight was a pipe dream when our data was a scattered mess.

Q: What would you say to other affiliates potentially considering Routy as their business intelligence tool?

CD: If you’re still dealing with patchy reporting, slow data updates, or endless spreadsheets, Routy will change the way you operate. It’s transformed the way we roll here at Vault. Their team is top notch , always ready to tackle challenges and helped centralise our data tracking which has given us a serious edge ofer anyone still limping with old-school tactics. Trust me, you’ll wonder why you didn’t jump into this sooner!

If you’re struggling with your affiliate reporting, or want to explore how Routy can provide you with intelligent data management, book a call with our team TODAY!