Case Study: How Routy Helped Vault react faster to trends using aggregated business intelligence data

Background

Vault is a US-based affiliate network with a diverse portfolio of partners spanning multiple regulated regions in the US. Vault had grown fast since its inception and realised early on that to build scale they needed to aggregate the mixed data sets they were receiving from operators in each jurisdiction. They set out to find a tool that could plug into their existing infrastructure and provide the business reporting needed internally to work with a variety of traffic partners to enable their business to scale.

The Challenge: Managing Data Across regulated jurisdictions

Vault operates in multiple US jurisdictions, each with its own set of rules, regulations, and data reporting infrastructures. Managing multiple partnerships with numerous different operators and traffic suppliers - presented several them with key challenges:

• Fragmented Data: Different sportsbooks provided varying levels of data, often limited to bare-minimum reporting, such as the number of first-time depositors without deeper insights into performance.
• Real-Time Optimization: Working with influencers and media outlets required rapid decision-making based on real-time data, something traditional tracking solutions lacked.
• Inconsistent Reporting: Some operators reported data in real-time, others on a weekly basis, and some even relied on excel spreadsheets, making it difficult to aggregate insights.
• Operational Efficiency: Without a centralized data solution, Vault HQ's small team of five account managers frequently exchanged messages about campaign performance, resulting in inefficiencies and wasted resource time.

“With Routy, we no longer rely on outdated reports or manual spreadsheet updates. Now, we make data-driven decisions within hours, not weeks.” - Caleb Dykema, Co-founder

The Solution: Implementing Routy’s Data Aggregation Platform

The team sought a solution that would streamline their data tracking, enhance insights, and centralize reporting. After evaluating multiple tools, they chose Routy due to its ability to:

• Standardize and Aggregate Incoming Operator Data: Routy provided a single source of truth, collecting fragmented data from multiple operators via their API’s and normalizing it into an easy-to-use dashboard.
• Enhance Click Tracking: Many sportsbooks provided minimal data, but Routy enabled Vault HQ to track clicks, helping them understand user behavior and campaign performance. With post back tracking in place many of the traffic sources being used to drive customers to operators in multiple jurisdictions could be optimised and increased when it made sense to do so, especially with timed events and promotions which are often offered in the sports betting industry
• Improve Operational Efficiency: With all affiliate data flowing through Routy, their small team eliminated constant back-and-forth communication and improved internal workflows as everyone could access the custom dashboards that were built to support every part of the business reporting needs (overviews and more in depth campaign data)
• Enable Predictive Modeling: With deeper insights into historical data, Vault HQ could build predictive models to identify the most effective promotional periods, content types, and affiliate strategies.

“We’ve been able to create predictive models, standardize reporting across various operators, and provide better insights to our partners. It’s an absolute game-changer for affiliate networks operating in complex markets like the US.” - Caleb Dykema

Key Benefits & Results

1. Centralized Dashboard for Easy Analysis Vault now operates with the Vault Affiliate Dashboard, a single, user-friendly interface that consolidates all data from various sportsbooks. This has made performance tracking more accessible and actionable.

2. Enhanced Click-Level Tracking Prior to installing Routy, Vault had minimal insights into user journeys and now with Routy’s enhanced data tracking, they can:

• Identify which traffic sources drive the highest engagement and conversions and direct spend towards these campaigns in real time
• Optimize campaigns in real-time based on actual performance metrics and communicate with partners to help them increase or decrease these traffic sources providing better ROI
• Provide better insights to their media partners and affiliate managers of what’s working and what isn’t with their audience and traffic sources thus building stronger partnerships with their partners too.

3. Real-Time Data for Fast Decision-Making Unlike traditional tracking methods that operate on outdated reports or manual spreadsheet updates, Routy’s real-time analytics enable Vault HQ to make data-driven decisions within hours, not weeks.

4. Improved Security & Data Standardization By moving away from fragmented spreadsheets and inconsistent reporting formats, Vault HQ has improved their business security, reduced data discrepancies, and built a reliable KPI benchmarking system.

Final Thoughts: Why Vault will recommend Routy.app

Our client says it best - “Routy has fundamentally changed how we operate. The ability to aggregate and enhance our data has allowed us to move faster, optimize our campaigns more effectively, and save countless hours of manual tracking. It’s an absolute game-changer for affiliate networks operating in complex markets like the US.” – Caleb, CEO and Co-founder Vault

For affiliate networks looking to streamline operations, enhance data tracking, and drive performance at scale, Routy provides the ultimate business intelligence support solution.

Contact us today to learn how we can transform your affiliate business!