The Routy Blog
Expert insights, in-depth tutorials, and the latest updates to help you maximize your affiliate marketing performance.
15 minRouty Media Spotlight - Alina Famenok - Scaling iGaming Media: From SEO Roots to Global Brand Leadership.
Routy Media Spotlight sat down with Alina Famenok Ex-CEO at Already Media. In this interview, Alina a seasoned digital media leader, shares insights from scaling an iGaming business from a 13-person startup into a…
8 minRouty Media Spotlight - Media24 - From Startup Mindset to Global Affiliate: The Media 24 Growth Story
Routy Media Spotlight sat down with Artūrs Koroļkovs CEO at Media 24. In this interview, we discussed how Media24 scaled from a small, hands-on team into a global affiliate operating across nearly 90 markets. The…
5 minRouty Media Spotlight - Vault Network - From Consumer App to Affiliate Network: The Evolution of Vault Network
Routy Media Spotlight sat down with Caleb Dykema Co-Founder of Vault Network. In this interview, Caleb shares how iGaming vertical is evolving rapidly and how it’s driven by new technology while focusing on creator-led…
6 minRouty Media Spotlight - Hybrid Interaction- Email Marketing in iGaming: Misunderstood, Underrated, Unavoidable.
Routy Media Spotlight sat down with Shahar Attias Founder & CEO of Hybrid Interaction. In this interview, Shahar shares how Email marketing in iGaming has been declared dead for over 20 years, yet every operator still…
9 minRouty Media Spotlight - Famesters - Influencer Marketing Agency - How iGaming Brands excel in Influencer Marketing Without Breaking Trust or Regulations.
Routy Media Spotlight sat down with Anastasia Zaichko, Chief Marketing Officer at Famesters - Influencer Marketing Agency. In this interview, Anastasia shares a behind-the-scenes look at how high-performing influencer…
8 minRouty Media Spotlight - VegasKings - Beyond Bonuses & Clicks: The Long Game of iGaming Marketing
Routy Media Spotlight sat down with Moshe Adir Founder of VegasKings in this interview he shares nearly three decades of digital marketing evolution, from early SEO shortcuts to today's regulated and trust-driven…
10 minRouty Media Spotlight - GameTIME Digital - From Merger to Momentum: Scaling Performance, Trust, and Compliance in iGaming Affiliate Marketing
Routy Media Spotlight sat down with Alex Windsor CMO at GameTime Digital, and shares an inside look at how the business evolved from a strategic merger into a unified, performance-driven global affiliate operation. The…
6 minRouty Media Spotlight - OnlyiGaming - From Links to Trust: How OnlyiGaming Is Redefining Transparency, Community, and Growth in iGaming Affiliate Marketing
Routy Media Spotlight sat down with Mihail Criclevit, Founder of OnlyiGaming, to discuss how iGaming affiliate marketing is shifting from volume-driven tactics to trust-based ecosystems. The conversation explores the…
7 minRouty Media Spotlight - Apidea Digital - Moving Beyond The ''Leaky Bucket'' The New Math of Affiliate Marketing
Routy Media Spotlight sat down with Clint Griscti, Co-Founder & CEO of Apidae Digital, to unpack the new math of affiliate marketing in iGaming.In a candid conversation, Clint shares how “leaky bucket” economics quietly…
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