Reading the Paid Traffic ROI dashboard

Paid Traffic ROI answers one question: is the traffic you buy making money? It puts what your ads cost next to what that traffic earned, at every brand you send it to. Your ad platform sees the cost, and the brand sees the earnings. Routy is the only place that sees both. Profit is earnings minus spend. ROAS is earnings divided by spend, so anything above one times means every dollar came back with more. Break-even CPC is the most a click can cost before it starts losing money. Compare it with what you actually pay per click, written just underneath. Earnings keep arriving for weeks after a click, especially revshare. So when your dates include clicks under thirty days old, they're marked as maturing: their profit will still grow.

The funnel follows your traffic from impression to first deposit, and shows where you lose people. This bar shows how exactly each dollar was tied to your ads. Exact click means the ad platform's own click list named the keyword, so it's the most precise.

Week by week, spend and earnings sit side by side, grouped by the week of the click. The faded weeks on the right are still maturing, so judge them later.

Each of your sites gets its own profit and ROAS. Click one to narrow the whole dashboard to it.

Every campaign gets a verdict: profitable, losing money, or no earnings at all. Click a campaign to see its ad groups, then an ad group to see its keywords. Here, this broad-match keyword spends far more than it earns. Its break-even CPC is well below what each click actually costs, so every click loses money.

This grid is the view no other tool can draw: for each keyword, what each brand earns per click you send it. On this keyword, most clicks go to Lucky Spin, but Royal Flush earns almost three times as much per click. The best brand in each row is green, and n is how many clicks the figure rests on.

And the brands table flags any brand that took plenty of your traffic and paid nothing back.

Haven't connected your ad account yet? You still see earnings per keyword, read from your landing URLs. Spend, profit and ROAS appear once you connect the ad account under Tracking, then Channels.

This dashboard is rolling out account by account, so if you don't see it yet, ask your account manager. On your team, seeing it needs reports access, and connecting an ad account needs Channels access.

From the menu you can export the table or change the currency. For the full guide, open the help panel on this page.