The Routy Blog

“I don’t know how much revenue this page is generating“, “My clicks don’t match with Google Analytics”, “I can only optimize my website based on the number of clicks I’m getting” - if you’re an iGaming affiliate, you…

Business Intelligence and affiliate marketing (particularly in iGaming) is an ugly mix. Monitor your traffic on Google Analytics, manage your links on some internal tool (or a spreadsheet), log into your accounts every…

Online poker is a fast-growing industry — globally, online poker is second only to online slot machines in terms of popularity. And with the industry predicted to continue growing at a rapid rate, it's no wonder that…

The best sports betting affiliate programs compared on commission, cookie duration and negative carryover, plus how to track your affiliate links effectively.

There are many ways to monetize data traffic. Understanding where your web traffic comes from and what visitors Even though gambling has its roots dating centuries ago, with the first casino built in Italy in 1638, it…

This case study explores the advantages of automating data aggregation and having detailed web metrics data available.

There are many ways to monetize data traffic. Understanding where your web traffic comes from and what visitors do on your site is the first step to determining the best ways to monetize that traffic. Here, knowing your…

Optimizing your affiliate campaign and associated network is essential in the quest to drive revenue from conversions. To this end, we optimize various aspects of our traffic funnel and website. Unfortunately, there are…

Effective data collection is essential to tangibly measure the success of your affiliate marketing campaign and improve its performance. Which parameters should you track, and why? What relevant insights can you gain…