Best Sports Betting Affiliate Programs

Did you know that the global sports betting market was valued at 111.2 billion USD in 2025 and is expected to reach 123.4 billion USD in 2026? In fact, it's estimated to keep growing by almost 10% a year until 2033.

This is mainly because many people participate in sports betting, even those who would stay away from other types of gambling. So, how can you, as an affiliate marketer, choose which is the best sports betting affiliate program to join and how can you track the analytics from your program? We are here to help you out with these decisions!

Betfair Sports Betting Affiliate Program

Betfair is one of the best-known names in sports betting, and through Betfair Partnerships you can promote it on your websites or social media accounts. Betfair belongs to Flutter, the same group that owns Paddy Power.

You can choose how you will earn your commissions. There are three plans to choose from: Cost Per Acquisition (CPA), Ad Spend, where Betfair pays partners for awareness as well as referrals, and Hybrid.

Payments are made within 30 days of the end of each calendar month, and you should allow an additional 30 days for your first payment. The minimum payout is £50, and you can utilize a bank wire transfer, Skrill or Neteller.

Before you sign up, it is advisable to know that if your balance is negative at the end of a month, Betfair may carry it forward or reset it to zero.

• URL: https://partnerships.betfair.com/
• Commission: CPA, Ad Spend or Hybrid
• Cookie Duration: 45 days
• Negative Carryover: Yes, it may be carried forward or reset to zero

FanDuel Sports Betting Affiliate Program

FanDuel is one of the most well-known names in sports betting that launched its full-featured online sportsbook in 2018.

The program offers marketing banners, tracking links, videos, and original promotions to assist you. In addition, you will receive a revenue share as an affiliate from the players you refer. You receive a portion of the money each time a player joins FanDuel using your links and each time your referral participates in a paid event.

FanDuel's affiliate terms used to be structured on tiers based on how much revenue your referrals generated in their first 730 days on FanDuel. Today, the commission is agreed with your account manager when you join, so make sure you ask about revenue share, CPA and payment terms before you start.

One of the top online betting companies in the world, Betfair, powers the FanDuel Casino. Users can therefore access a variety of casino games from their FanDuel accounts.

Additionally, it allows users to view the games they are betting on right there on the website. Compared to other sportsbooks, FanDuel has a significant advantage in mobile betting. The FanDuel Sportsbook app demonstrates the operator's extensive experience in the mobile market.

• URL: https://partners.fanduel.com
• Commission: Agreed with your account manager (previously up to 35% of net revenue)
• Cookie Duration: Not published
• Negative Carryover: Not mentioned

Bet365 Sports Betting Affiliate Program

With the newest features and updates, Bet365 Sports always evolves to attract more players and keep them interested.

The recent innovations are Quick Bet, Auto Cash Out, and Edit Bet, to the market. Additionally, the unrivaled in-play betting system has been improved, and over 600,000 additional Live Stream events are offered each year.

Through its self-built Sportsbook, the offering streams over 600,000 live events annually and trades thousands of pre-match and in-play markets all year round. Along with sportsbooks, bet365 offers top-notch gaming websites, including bet365 Casino, bet365 Live Casino, bet365 Games, bet365 Poker, and bet365 Bingo.

To give its customers a top-notch product, bet365 employs over 6,000 individuals globally across eight different sites.

The Bet365 affiliate program pays a revenue share, a CPA, or a combination of both, and the rate is confirmed in writing by your bet365 partners account manager. You will need at least 15 active customers in a month to receive a payment, which is made by bank wire. You can advertise the sportsbook and the online casino with Bet365.

• URL: https://www.bet365partners.com
• Commission: Revenue share, CPA or both, agreed with your account manager
• Cookie Duration: 30 days
• Negative Carryover: Yes

Draft Kings Sports Betting Affiliate Program

One of the most alluring possibilities for a sports affiliate marketer is DraftKings. This affiliate program's commission schedule and other noteworthy details are listed below.

There is a DraftKings Sportsbook and DraftKings Daily Fantasy program, both of which are free. In addition, DraftKing offers a secure website that is simple to use on a PC or mobile device. To join, you fill in a short form on the DraftKings affiliates page explaining how you would promote the brand, and an account manager gets in touch with the commission terms.

It is essential to remember that DraftKings prohibits using outside promotional codes or referrals. Internally, DraftKings oversees and compensates the Affiliates Program. Therefore, there are no third-party associations or fees

• URL: https://www.draftkings.com/affiliates
• Commission: Agreed with your account manager
• Cookie Duration: Not published
• Negative Carryover: Not published

888 Sports Sports Betting Affiliate Program

888affiliates allows you to earn money by referring players to their websites. You can achieve this by placing their links on your site. At 888affiliates, you can choose how you will earn your commissions. There are three different plans to choose from.

Firstly, the revenue share is paid to you from a percentage of the gross monthly revenue of your prospects who become actual players.

You will also receive payouts for players who have received the first money transfer to their accounts from other players (however, such players will not be considered for payouts associated with CPA trackers, hybrid trackers, or progressive revenue share plans). Finally, the commission is based on the player's contribution to the gross monthly revenue from sports betting, and the same refers to casino, poker, and bingo products.

Another option is CPA. You will be paid a guaranteed amount for each new prospect you bring that becomes a real player.

Lastly, Hybrid-Advantage offers a combination of the CPA plan and the revenue share plan.

You can make money in various ways if you join the 888 affiliate program. The exact commercial terms are discussed by email with your personal affiliate manager after you register, and there are no set up fees.

• URL: https://affiliates.888.com
• Commission: CPA, revenue share or hybrid, agreed with your affiliate manager
• Cookie Duration: Not published
• Negative Carryover: Yes

How to Track Sports Betting Affiliate Link Performance Effectively

One of the various tools you may use to increase your effectiveness is link tracking.

This practice enables more accurate measurement of your marketing activities and provides insights that raise your marketing ROI.

You can quickly track which campaigns are generating the most clicks and value by employing link tracking, which will enable you to make better and informed judgments about which efforts are most likely to provide the best results and, therefore, merit more attention.

Routy.app is among the most outstanding programs for successfully tracking your affiliate links.

By keeping an eye on the success of your campaign while using Routy, you can gather crucial insights into customer behavior and marketing trends. You can evaluate prior campaigns, assess your development and revenues, or create a new strategy using real-time reports provided by affiliate tracking software. In addition to everything already said, tracking software will spare you from manually tracking conversion numbers, which is especially useful if you oversee multiple affiliate programs.

No matter how much or little experience you have with affiliate marketing, purchasing this program can help you maximize the success of your strategy.

Let's examine some of this software's main features!

For users of all skill levels, from novice to expert, Routy manages the tracking and data scouring for you before providing nearly real-time reports across all funnel sites.

The software monitors the sources, destinations, and conversion rates of traffic. The tool stands out because it combines all your web traffic tracking and marketing platforms into a single account with a detailed report. This shows you which websites and adverts brought in traffic, giving you a clear picture of the success of your marketing plan. It also demonstrates how this traffic was converted into clicks and how much money was made due to that conversion.

With the tracking system, affiliate program account data identifies the page, keyword, or traffic source from which the revenue is generated. This information is particularly significant because not all click conversions in the online gambling sector result in the exact sums of money, repeat business, or affiliate commissions. Routy keeps an eye on all this data but does not compile any personal information. The client's right to privacy is safeguarded in this way. Routy uses AES 128, which encrypts plaintext data with a 128-bit AES key length, to uphold client rights, provide them confidence in the security of their data, and prevent data breaches.

To Sum Up

Having the list of the best Sports betting affiliate programs should make your job easier to choose your own program to succeed in 2026. Make sure you go through the benefits each program offers to get on the right track. Last but not least, since a tracking tool is essential to check your sports betting affiliate link performance effectively, proceed with Routy as it grants its users multiple chances to succeed with a broader choice of functions and advantages.

So go ahead and give it a try!