Tracking & links

Custom Domains
Point a domain of your own at Routy so your tracking links, your pixel and your incoming postback URL all run on your brand instead of a shared Routy host.
Page View Tracking
The Routy tracking pixel records page views on your site and copies the campaign parameters off your landing page onto the affiliate links a visitor clicks, so the ad platform's click id reaches the click and the conversion that follows it.
Cloaked Links
A short branded URL on your own domain with geo rules behind it, so one link you share sends a US visitor to one brand and a UK visitor to another.

Reporting

BI Dashboards
Charts on your traffic, conversions and commission, in two kinds: Metabase dashboards embedded with your filters already locked in, and three dashboards built into Routy that read the same reports your own report builder reads.
Real-Time Analytics
Clicks, conversions, page views and impressions are listed one event at a time, newest first, each row carrying the click it belongs to. The clicks list opens on the last six hours.
Report Builder
Pick the columns, set the filters, choose how each measure is aggregated, and run it against your own data. No SQL, and no export-and-pivot round trip.

Data & integrations

API
The REST API the Routy dashboard itself calls, with an OpenAPI document, API-key auth and `/v1` paths. Issue a token from your account settings and the endpoints behind the screens are the endpoints you call.
Channels
Connect an account at a vendor you buy traffic from and Routy pulls its cost and reach figures on a schedule, stored per campaign per day next to the conversions you already track.
Account Integrations
Routy signs into the affiliate programs you work with, collects their reports on a schedule, and files the conversions, commissions and payouts next to your own click data.

Team & growth

Sub-Affiliate Network
Recruit other affiliates as partners under a network of your own, publish offers to them, and earn on the conversions their traffic produces. You approve every partner by hand, and the conversion rows stay yours.
Seats and Roles
Every teammate signs in with their own email and password, and you pick the permissions each one holds. You can only hand out permissions you hold yourself, and admin rights are not on the list.

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Traffic Sources

Google Ads
Pull your Google Ads spend, clicks, and impressions into Routy automatically, and send your real conversions back to Smart Bidding.
Meta Ads
Pull your Facebook and Instagram spend and performance into Routy, and send conversions back to Meta via CAPI so the algorithm sees what actually happened.
TikTok Ads
Pull TikTok spend and creative performance into Routy and send conversions back through the Events API so Smart Performance Campaigns optimise on real revenue.
LinkedIn Ads
Pull LinkedIn spend and audience-segment performance into Routy and send conversions back via the LinkedIn Conversions API so bidding learns from real pipeline.
YouTube Ads
Pull video campaign spend and performance into Routy and send conversions back through Google's Conversions API so YouTube's Smart Bidding can optimise on real downstream revenue.

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Account Integrations

Awin
Pull every Awin program you're approved into onto the same scoreboard as the rest of your affiliate work.
Impact
Pull conversions, payouts, and status changes from every Impact partnership into Routy on a continuous schedule.
ShareASale
Pull every ShareASale merchant you're approved into onto the same reporting surface as the rest of your affiliate accounts.
Cellxpert
Pull every Cellxpert programme into Routy continuously and stop logging in to check yesterday's numbers.
bet365
Pull your bet365 affiliate reporting into Routy continuously and stop running manual exports.

Browse all account integrations →

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