Smartico Integration
Pull every Smartico programme — the iGaming CRM and affiliate platform — into Routy continuously.
What this integration does
Smartico combines CRM, gamification, and affiliate tracking for iGaming operators, with a customer base that spans casino and sportsbook brands looking for an integrated platform rather than separate tools. If you partner with any Smartico-powered operator, your reporting lives inside that Smartico instance. The Routy integration pulls every Smartico programme you're enrolled in into the same dashboard as your other affiliate accounts.
What you'll get out of it
After connecting, the following becomes available in Routy:
- Player registrations, conversions, and activity from every Smartico programme you're enrolled in, synced continuously
- Commissions in the currency each programme pays, alongside your other affiliate income and traffic spend
- Status tracking from pending through approved and paid, with chargeback visibility surfaced
- One reporting view across Smartico, every other iGaming affiliate platform you work with, and your traffic-source data
Because Smartico tends to be used by operators that emphasise player engagement and gamification, the player activity data flowing through the affiliate reporting tends to be richer than on simpler platforms. Consolidating it with your other reporting is where the integration earns its place.
How it actually works
You connect your Smartico affiliate account once through Smartico's standard authentication. Routy pulls performance from every programme you're enrolled in. New programmes appear automatically.
Ready to bring Smartico into one view?
If Smartico covers a slice of your iGaming affiliate portfolio, connecting it brings the data onto the same reporting surface as the rest of your accounts. The setup takes a few minutes through Smartico's authentication flow.