Tracking Parameters

Configure the tracking parameters for this account's links.

What Are Tracking Parameters?

Tracking parameters are key-value pairs appended to your affiliate URLs. They help you identify the source, campaign, and context of each click.

Standard Parameters

Parameter	Description	Example
sub1	Primary campaign identifier	summer_sale
sub2	Ad group or placement	banner_top
sub3	Creative variant	version_b
sub4	Custom dimension	mobile_users
sub5	Custom dimension	geo_us

How Parameters Flow

1. Click — User clicks link with parameters
2. Track — Routy stores parameters with the click
3. Convert — Parameters are passed to the postback
4. Report — Filter and group reports by parameter values

Dynamic Parameters

You can use macros that are replaced at click time:

• {click_id} — Unique click identifier
• {timestamp} — Click timestamp
• {user_agent} — Browser user agent
• {ip} — User IP address
• {country} — Detected country code

Best Practices

Use consistent naming conventions across all accounts. This makes cross-account reporting much easier.

• Keep parameter values lowercase with underscores
• Don't include PII (personal data) in parameters
• Document your naming convention for your team