Ultimate Guide to Post-back Tracking for Affiliates
Unlock the potential of your affiliate business with postback tracking!
Analysis Paralysis: When Do You Have Too Much Data?
Everyone tracks data. It forms the basis of well-thought-through, effective marketing and business plans. That said, it’s important to note that data saturation is real and sometimes hard to identify.
What data do you need to improve your affiliate performance?
Effective data collection is essential to tangibly measure the success of your affiliate marketing campaign and improve its performance. Which parameters should you track, and why? What relevant insights can you gain from this data, and why is it important? Let’s find out. What is Affiliate Marketing? Affiliate marketing has become an important section of […]
Optimization Mistakes That Many Affiliate Marketers Make
Optimizing your affiliate campaign and associated network is essential in the quest to drive revenue from conversions. To this end, we optimize various aspects of our traffic funnel and website. Unfortunately, there are some common factors that we tend to overlook in the process. In some cases, it is a case of “over-optimization” rather than […]
CRO Starts At The Very First Step
There are many ways to monetize data traffic. Understanding where your web traffic comes from and what visitors do on your site is the first step to determining the best ways to monetize that traffic. Here, knowing your visitors is essential. While understanding your web metrics and statistics is essential, you should not neglect the […]
10 Best Casino Affiliate Programs to Join in 2022
There are many ways to monetize data traffic. Understanding where your web traffic comes from and what visitors Even though gambling has its roots dating centuries ago, with the first casino built in Italy in 1638, it never lost popularity. The global online gambling market, anticipated to be valued at more than 92.9 billion U.S. […]
Best Sports Betting Affiliate Programs
Did you know that the global sports betting market was overall valued at 76.75 billion USD in 2021 and is growing even higher in 2022? In fact, it’s estimated to grow up to 10% more in 2023. Currently, the sports betting and lottery market size is about 194.63 billion USD worldwide. This is mainly because […]
Top 8 Online Poker Affiliate Programs
Online poker is a fast-growing industry — globally, online poker is second only to online slot machines in terms of popularity. And with the industry predicted to continue growing at a rapid rate, it’s no wonder that major online gambling brands want to get their share of the pie by launching affiliate programs. Affiliate marketing […]
3 Key Components to an Affiliate Marketing Business Intelligence System
Business Intelligence and affiliate marketing (particularly in iGaming) is an ugly mix. Monitor your traffic on Google Analytics, manage your links on some internal tool (or a spreadsheet), log into your accounts every week, download data, spend hours mashing it up, and end up with a dataset full of holes, and a lot less time […]
5 Tips to Optimize Your iGaming Affiliate Business with Routy
“I don’t know how much revenue this page is generating“, “My clicks don’t match with Google Analytics”, “I can only optimize my website based on the number of clicks I’m getting” – if you’re an iGaming affiliate, you might be all too familiar with these phrases. Routy was built to answer these types of questions. […]
