Routy Media Spotlight – VegasKings – Beyond Bonuses & Clicks: The Long Game of iGaming Marketing
Routy Media Spotlight sat down with Moshe Adir Founder of VegasKings in this interview he shares nearly three decades of digital marketing evolution, from early SEO shortcuts to today’s regulated and trust-driven environment. The conversation explores why algorithm changes, rising acquisition costs, and tighter regulation forced the industry to move from generating iGaming traffic to […]
Routy Media Spotlight – GameTIME Digital – From Merger to Momentum: Scaling Performance, Trust, and Compliance in iGaming Affiliate Marketing
Routy Media Spotlight sat down with Alex Windsor CMO at GameTime Digital, and shares an inside look at how the business evolved from a strategic merger into a unified, performance-driven global affiliate operation. The discussion explores the practical realities of integrating teams, technology, and cultures while maintaining commercial momentum and delivering stronger ROI. The session […]
Routy Media Spotlight – OnlyiGaming – From Links to Trust: How OnlyiGaming Is Redefining Transparency, Community, and Growth in iGaming Affiliate Marketing
Routy Media Spotlight sat down with Mihail Criclevit, Founder of OnlyiGaming, to discuss how iGaming affiliate marketing is shifting from volume-driven tactics to trust-based ecosystems. The conversation explores the real challenges of changing industry behavior, maintaining accurate data in a fast-moving market, and introducing genuine accountability through open, user-generated reviews. We dive into what separates […]
Routy Media Spotlight – Apidea Digital – Moving Beyond The ”Leaky Bucket” The New Math of Affiliate Marketing
Routy Media Spotlight sat down with Clint Griscti, Co-Founder & CEO of Apidae Digital, to unpack the new math of affiliate marketing in iGaming.In a candid conversation, Clint shares how “leaky bucket” economics quietly drain acquisition budgets, why value-based attribution beats raw FTD volume, and how owned media, real-time data, and AI-driven defense are reshaping […]
The Future of Affiliate Marketing Technology: An Interview with Alex Bobes, CTO of Casino Alpha
In this exclusive conversation, Routy co-founder Michael Filletti sits down with Alex Bobes, Chief Technology Officer at Casino Alpha and Managing Partner at Extremoo, to talk about the future of affiliate marketing technology and how it’s shaping the iGaming space The Future of Affiliate Marketing Technology Michael Filletti: Thank you for joining us today, Alex. […]
Routy Featured by Tekpon in Affiliate Software Roundup
We’re excited to share that Routy has been listed on Tekpon, a growing platform dedicated to helping users discover the best software to power their businesses. Even more, we were featured in their latest newsletter, “Affiliate Software Revolution: Tools, Trends & Tactics for 2025,” which highlights emerging tools that are changing the way affiliates work. […]
Maximising Revenue with Player Cohorts Analysis
Successful affiliate marketing requires more than just an effort to send traffic and track your first-time deposits (FTDs).
Transforming Affiliate Business Intelligence, one affiliate at a time!
“ You know, what pages are working, what pages aren’t working, because you’ve just got that linear line of data that tells you these are the customers that the client wants. “
Vault leverages Routy to simplify reporting and aggregate data in the US sports betting market
“For any network operating in complex markets like the US, where data accuracy and real-time insights are critical, Routy is simply one of the best aggregation tools for affiliates out there.” Caleb Dykema, Co-Founder Vault
Why GameTime Trusts Routy for Smarter Decisions & Bigger Wins
GameTime Digital is a leading affiliate network of sites specialising in connecting sports fans with top-tier gaming and betting operators. Through expert content creation, strategic SEO, and data-driven marketing, GameTime Digital ensures that players find the best offers, insights, and betting experiences available online. We caught up with Alex Windsor, CMO to discover how they […]
