There are many ways to monetize data traffic. Understanding where your web traffic comes from and what visitors
Even though gambling has its roots dating centuries ago, with the first casino built in Italy in 1638, it never lost popularity.
The global online gambling market, anticipated to be valued at more than 92.9 billion U.S. dollars in 2023, has a current market size of almost 59 billion U.S. dollars. With a fast-growing and yearly doubling potential, online gambling earned more hype during the COVID-19, which drove 64% of people to spend more time and money on online gambling.
Best Casino Affiliate Programs
Fortune Jack Casino Affiliate Program
Online casino affiliate program Fortune Jack created in 2014 has been in the gaming business for over 20 years. Along with various fun casino games, they also provide live casino events like poker, blackjack, roulette, table games, dice games, and sports betting.
All this is processed via cryptocurrency. Paying out in Bitcoin helps to eliminate most of the credit card or wire transfer fees and enables your visitors to make quick deposits to their accounts and receive instant withdrawals.
- URL: https://fortunejack.com
- Commission: Up to 70%
- Cookie Duration: 30 days
- Negative Carryover: No
- Payment Methods: Bitcoin
Ace Revenue Affiliate Program
Ace Revenue, operating since 2009, is responsible for several well-known online casinos, such as Captain Jack, Planet 7, Silver Oak, and others.
One of the best things about Ace Revenue is that they won’t punish their affiliates with a negative carryover. Instead, they pay a generous 30% to 45% percent revenue share, plus cash bonuses to affiliates who can refer many depositing players to them.
- URL: https://www.acerevenue.com
- Commission: Up to 45% (also offers CPA)
- Cookie Duration: Lifetime
- Negative Carryover: No
- Payment Methods: Neteller, bank transfer, checks, casino account
Betsson Casino Affiliate Program
The Betsson Group provides a popular variety of games, including jackpot games, table games, live casino games, slot machines, and sports betting.
With their revenue share strategy, you can make up to 40% of their total revenue by referring brand-new depositing consumers. However, there is no negative balance carryover, and you also get 10% of any commissions that your sub-affiliates earn.
- URL: https://www.betsson.com/en
- Commission: Up to 40% (also offers CPA & hybrid deals)
- Cookie Duration: Lifetime
- Negative Carryover: No
- Payment Methods: Player account, Neteller, wire transfer, Skrill
BitStarz Casino Affiliate Program
BitStarz stands out with its impeccable customer service staff. Each member of the staff must have at least three years of expertise in the field before joining. As a result, customers enjoy a casino where the user experience is the highest priority.
Slots, table games, jackpots, live casino games, and Bitcoin casino games are all available at BitStarz. Affiliates can choose from a number of payment methods to get their commissions, including Neteller, Skrill, bitcoins, and bank transfers. All crypto revenue (ETH, LTC, etc.) will be converted to BTC. On the other hand, all fiat revenue (USD, CAD, etc.) will be converted and paid in EUR.
- URL: https://www.bitstarz.com
- Commission: Up to 40%
- Cookie Duration: 30 days
- Negative Carryover: No
- Payment Methods: Credit card, crypto, Bank transfer, Skrill, and many others.
Dreams Casino Affiliate Program
Dreams Casino was run by the affiliate network Gambling Wages. Established by a marketer, Gambling Wages was built to compensate casino affiliates.
Players can find all their regular favorites in the casino, which has 150 games, including online slots, blackjack, roulette, table games, online video poker, and many others.
Additionally, they provide support on a 24/7 basis, while VIP players have access to separate support staff.
- URL: https://www.dreamscasino.com
- Commission: 40% revenue share (recurring)
- Cookie Duration: Lifetime
- Negative Carryover: No, but with the proviso of “under extreme circumstances”.
- Payment Methods: Check, Neteller, player account, wire transfer
King Billy Casino Affiliate Program
Your guests at King Billy can play hundreds of virtual games like video poker and slots in addition to various live casino events like blackjack, baccarat, and roulette.
Additionally, they pay a 50% commission rate that’s higher than average. However, King Billy affiliates also can receive payments in cryptocurrencies or FIAT, making them stand out from most of the other affiliate programs in this roundup.
- URL: https://www.kingbillycasino.com
- Commission: Up to 50% (also offers CPA)
- Cookie Duration: Lifetime
- Negative Carryover: Yes
- Payment Methods: Wire transfer, Skrill, Affiliate account
Bet 365 Affiliate Program
Bet365 makes significant advertising investments and provides a high-quality gaming experience as one of the best-known brands among online casinos.
They provide a large selection of live games and a wide variety of virtual casino games. But what makes this offer superior is that if you can attract a considerable number of gamers who make deposits, you should contact your specific affiliate manager to reconsider the typical flat revenue share of 30%.
- URL: https://casino.bet365.com/home
- Commission: 30% revenue share
- Cookie Duration: 45 days
- Negative Carryover: Yes
- Payment Methods: Wire transfer, player account, cheque (GBP only)
Casumo Casino Affiliate Program
Casumo Casino puts a lot of effort into maintaining player satisfaction, including providing a modern interface.
Assuming that satisfied and optimistic gamers are more likely to make purchases, improving the UI helps to enhance the likelihood of receiving a sizable revenue share. Virtual casino games, on-site live casino events, and sports betting are all possible options in Casumo Casino. Besides, they have skill-based online tournaments and live games where players can bet against the dealer.
- URL: https://www.casumo.com/row/
- Commission: 20% – 45% revenue share
- Cookie Duration: lifetime
- Negative Carryover: No
- Payment Methods: Neteller, Skrill, Wire Transfer
Mr. Green Casino Affiliate Program
More than 1,000 games from many of the top names in online gambling are now available on this award-winning online gambling service.
All the classic games are available for players, including virtual slots and a mix of live and virtual casino games, including their brand-new 3D offerings. Additionally, there are jackpot games, Keno, and sports betting, many of which are available on mobile.
- URL: https://www.mrgreen.com
- Commission: 25% – 45% revenue share
- Cookie Duration: Lifetime
- Negative Carryover: No
- Payment Methods: Neteller, wire transfer, Skrill
Genesis Casino Affiliate Program
Genesis Casino has been around since the early days of the Internet. They currently have over 1,300 games, including video slots, jackpots, table games, live casino, and roulette.
Genesis is PCI compliant, so they provide a secure gaming environment. Although they are lacking a dedicated app, Genesis also offers a smartphone-friendly casino gaming experience.
- URL: https://www.genesiscasino.com/en
- Commission: Up to 35% (also offers CPA or Advanced/Media Commission Plan)
- Cookie Duration: lifetime
- Negative Carryover: No
- Payment Methods: Check, wire transfer, Skrill, Neteller
How to Choose what Casino Affiliate Program to Join
Before choosing your casino affiliate program, consider the following.
#1 How Reputable Is the Casino You Plan to Promote?
Your reputation matters more than any amount of money you make. You should advise others to only play at legitimate, trustworthy casinos that provide players with substantial/generous winnings. If you ever urge individuals to sign up for a shady website, you will permanently damage their trust in you. A fraudulent casino affiliate network may also fail to give you credit for your work.
#2 How user-friendly and easily accessible is the casino?
The platform should have a cutting-edge look and simple navigation. It should have a wide selection of games, promotions, and deposit/withdrawal alternatives. It should be accessible to players on desktop and mobile devices, with excellent customer support.
#3 Which Methods of Payment Are Acceptable to Receive the Rewards?
The payment choices that players can use for deposits and withdrawals on their platform may differ from the list of payment options compatible with the affiliate program. As this could reduce the profits you anticipate from your promotional activities, you should confirm whether the payment system will charge you a fee for handling your affiliate program transactions. Additionally, you must ensure that the casino will pay your winnings in the currency you select; if not, a conversion fee will be due.
#4 Is There a Negative Carryover Policy at the Casino?
What if a user you recommend wins a huge jackpot? You might not receive any payment from the casino if it has an active negative carryover policy because it “suffered losses.” So it would be best if you held off until the platform generates revenue from the recommended players. If the affiliate program casino does not have a negative carryover policy, you will still receive your prizes whether “your” players win or lose.
#7 What are the monthly bonuses?
Monthly bonuses are one of the strategies that many businesses employ to entice successful and new affiliates. Monthly bonuses, paid quarterly or monthly and may be higher than the actual commission, are essentially a financial incentive given to affiliates who perform well. Therefore, you should also consider monthly bonuses for the most acceptable casino affiliate program to join.
How to Track a Casino Affiliate Link Performance Effectively
One of the best software to start tracking your affiliate links effectively is Routy.app.
When using the app, you can gain essential insights into consumer behavior and marketing trends by monitoring the progress of your campaign. Using real-time reports from affiliate monitoring software, you can review previous campaigns, measure your progress and earnings, or devise a new plan of attack. In addition to all that’s been mentioned, with the tracking software, you won’t have to track conversion statistics manually, which is especially beneficial if you manage several affiliate programs.
Regardless of your experience with affiliate marketing, investing in this software can help you make the most of your approach.
Let’s explore some key features of this software!
- Routy handles the tracking and data trawling for you before giving you the close-to-real-time reports across all funnel sites, making it suitable for users of any skill level, from novice to expert.
- The program keeps track of where traffic originates, where it goes, and how clicks are converted. The tool is unique in that it unifies all your web traffic tracking and marketing platforms into a single account with a comprehensive report. This gives you a complete view of the effectiveness of your marketing strategy by showing you which websites and advertisements drove visitors. Additionally, it shows how this traffic turned into clicks and, as a result, how much money was made from that conversion.
- Together with the tracking system, affiliate program account data reveals where the revenue originates, including the page, keyword, or traffic source. Since not all click conversions in the online gambling industry result in the same amount of money, repeat customers, or affiliate commissions, this data is extremely valuable. Routy monitors all of this information but does not collect any personal data. This way, the client’s right to privacy is protected. To respect the rights of a client, be confident in the security of their data, and to avoid data leaks, Routy employs AES 128, the method of encrypting plaintext data with a 128-bit AES key length.
