Best Sports Betting Affiliate Programs

sports betting affiliate program

Did you know that the global sports betting market was overall valued at 76.75 billion USD in 2021 and is growing even higher in 2022? In fact, it’s estimated to grow up to 10% more in 2023. Currently, the sports betting and lottery market size is about 194.63 billion USD worldwide. 

This is mainly because many people participate in sports betting, even those who would stay away from other types of gambling. So, how can you, as an affiliate marketer, choose which is the best sports betting affiliate program to join and how can you track the analytics from your program? We are here to help you out with these decisions!

Paddy Power Sports Betting Affiliate Program

With very competitive rates of commission, Paddy Power offers four products to engage with the customer, including Sportsbook, Poker, Bingo, and Games. 

You can promote any of the popular gaming services offered by the Paddy Power Partners brand through your websites or social media accounts. You will receive complete technical and marketing support from Paddy Partners, including marketing materials such as banners and photos. They also have a program you can use if you want to keep a careful eye on your money. 

You will earn a different amount each month, depending on whether you have exceeded the brand’s threshold and how much money your gamers invest in the websites you recommend.

Before you sign up, it is advisable to consider your revenue share and your expectations of Paddy Partners. For instance, if you want to promote their casino website, you may be eligible to receive up to a 45 percent revenue share, depending on the number of paying clickers you send their way. Between 20% and 30% is the rate for poker, 25% is the flat fee for the sportsbook, 35% is the rate for bingo, and finally, between 25% and 45% is the rate for other games.

You can utilize a bank account in addition to Skrill or Neteller for transfers and bank wires.

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  • Commission: Up to 45% 
  • Cookie Duration: 45 days
  • Negative Carryover: Yes

FanDuel Sports Betting Affiliate Program

FanDuel is one of the most well-known names in sports betting that launched its full-featured online sportsbook in 2018. 

The program offers marketing banners, tracking links, videos, and original promotions to assist you. In addition, you will receive a revenue share as an affiliate from the players you refer. You receive a portion of the money each time a player joins FanDuel using your links and each time your referral participates in a paid event.

Up to a maximum of $1000 per referral per month, affiliate commissions and the revenue share scheme are structured on tiers based on how much revenue your referrals generate in their first 730 days on FanDuel. FanDuel will refund your initial wager through free bets if you lose. Within 72 hours of the first bet’s settlement, the entire bonus will show up in your account.

One of the top online betting companies in the world, Betfair, powers the FanDuel Casino. Users can therefore access a variety of casino games from their FanDuel accounts. 

Additionally, it allows users to view the games they are betting on right there on the website. Compared to other sportsbooks, FanDuel has a significant advantage in mobile betting. The FanDuel Sportsbook app demonstrates the operator’s extensive experience in the mobile market.

  • URL:,
  • Commission: Up to 35%, up to a max of $1000 per referral each month, both revenue share and CPA are available
  • Cookie Duration: 730 days
  • Negative Carryover: Not mentioned

Bet365 Sports Betting Affiliate Program

With the newest features and updates, Bet365 Sports always evolves to attract more players and keep them interested. 

The recent innovations are Quick Bet, Auto Cash Out, and Edit Bet, to the market. Additionally, the unrivaled in-play betting system has been improved, and over 600,000 additional Live Stream events are offered each year. 

Through its self-built Sportsbook, the offering streams over 600,000 live events annually and trades thousands of pre-match and in-play markets all year round. Along with sportsbooks, bet365 offers top-notch gaming websites, including bet365 Casino, bet365 Live Casino, bet365 Games, bet365 Poker, and bet365 Bingo. 

To give its customers a top-notch product, bet365 employs over 6,000 individuals globally across eight different sites.

The Bet365 affiliate program has a fixed commission rate of 30% of net earnings. For you to receive commissions, every Bet365 client you bring in must place losing wagers. You can advertise the sportsbook, the online casino, and the poker with Bet365.

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  • Commission: Up to 30% based on the net profit of your referred customers
  • Cookie Duration: Lifetime
  • Negative Carryover: Yes

Draft Kings Sports Betting Affiliate Program

One of the most alluring possibilities for a sports affiliate marketer is DraftKings. This affiliate program’s commission schedule and other noteworthy details are listed below. 

There is a DraftKings Sportsbook and DraftKings Daily Fantasy program, both of which are free. In addition, DraftKing offers a secure website that is simple to use on a PC or mobile device. Within the first 30 days, the commission structure pays out 40% of net gaming revenue and 25% starting from the 31st. 

You have the option of receiving your money via check or PayPal. However, it is essential to remember that DraftKings prohibits using outside promotional codes or referrals. Internally, DraftKings oversees and compensates the Affiliates Program. Therefore, there are no third-party associations or fees

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  • Commission: 40% of net gaming revenue
  • Cookie Duration: Lifetime
  • Negative Carryover: Yes

888 Sports Sports Betting Affiliate Program

888affiliates allows you to earn money by referring players to their websites. You can achieve this by placing their links on your site. At 888affiliates, you can choose how you will earn your commissions. There are four different plans to choose from.

Firstly, the revenue share or progressive revenue share is paid to you from a percentage of the gross monthly revenue of your prospects who become actual players. 

You will also receive payouts for players who have received the first money transfer to their accounts from other players (however, such players will not be considered for payouts associated with CPA trackers, hybrid trackers, or progressive revenue share plans). Finally, the commission is based on the player’s contribution to the gross monthly revenue from sports betting, and the same refers to casino, poker, and bingo products. 

Another option is CPA. You will be paid a guaranteed amount for each new prospect you bring that becomes a real player. 

Lastly, Hybrid-Advantage offers a combination of the CPA plan and the revenue share plan.

You can make money in various ways if you join the 888 affiliate program. The progressive revenue share program gives out a specific portion of the deposits of recruited new players. According to their calculations, the market share for the big operator’s brands ranges from 20 – 40% and sports betting businesses pay between 20% and 30%. 

For withdrawals, you can now use bank transfer, PayPal, Skrill, and Neteller.

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  • Commission: Up to 40%, both CPA and progressive revenue share models are available
  • Cookie Duration: Unknown
  • Negative Carryover: Yes

How to Track Sports Betting Affiliate Link Performance Effectively

One of the various tools you may use to increase your effectiveness is link tracking. 

This practice enables more accurate measurement of your marketing activities and provides insights that raise your marketing ROI. 

You can quickly track which campaigns are generating the most clicks and value by employing link tracking, which will enable you to make better and informed judgments about which efforts are most likely to provide the best results and, therefore, merit more attention. is among the most outstanding programs for successfully tracking your affiliate links. 

By keeping an eye on the success of your campaign while using Routy, you can gather crucial insights into customer behavior and marketing trends. You can evaluate prior campaigns, assess your development and revenues, or create a new strategy using real-time reports provided by affiliate tracking software. In addition to everything already said, tracking software will spare you from manually tracking conversion numbers, which is especially useful if you oversee multiple affiliate programs. 

No matter how much or little experience you have with affiliate marketing, purchasing this program can help you maximize the success of your strategy.

Let’s examine some of this software’s main features! 

For users of all skill levels, from novice to expert, Routy manages the tracking and data scouring for you before providing nearly real-time reports across all funnel sites. 

The software monitors the sources, destinations, and conversion rates of traffic. The tool stands out because it combines all your web traffic tracking and marketing platforms into a single account with a detailed report. This shows you which websites and adverts brought in traffic, giving you a clear picture of the success of your marketing plan. It also demonstrates how this traffic was converted into clicks and how much money was made due to that conversion.

With the tracking system, affiliate program account data identifies the page, keyword, or traffic source from which the revenue is generated. This information is particularly significant because not all click conversions in the online gambling sector result in the exact sums of money, repeat business, or affiliate commissions. Routy keeps an eye on all this data but does not compile any personal information. The client’s right to privacy is safeguarded in this way. Routy uses AES 128, which encrypts plaintext data with a 128-bit AES key length, to uphold client rights, provide them confidence in the security of their data, and prevent data breaches.

To Sum Up 

Having the list of the best Sports betting affiliate programs should make your job easier to choose your own program to succeed in 2022. Make sure you go through the benefits each program offers to get on the right track. Last but not least, since a tracking tool is essential to check your sports betting affiliate link performance effectively, proceed with Routy as it grants its users multiple chances to succeed with a broader choice of functions and advantages. 

So go ahead and give it a try!