Routy Media Spotlight – Mr.Gamble – Testing, Data and Growth: The Rules of iGaming Marketing
Routy Media Spotlight sat down with Paul Puolakka, Chief Marketing Officer at Mr.Gamble. In this interview, we discuss the career journey Paul’s career journey, who transitioned from telecom into the fast-paced world of affiliate marketing. Since 2015, he has seen the industry evolve through mobile growth, Google updates, and the rise of AI, making digital […]
Routy Media Spotlight – Vault Network – From Consumer App to Affiliate Network: The Evolution of Vault Network
Routy Media Spotlight sat down with Caleb Dykema Co-Founder of Vault Network. In this interview, Caleb shares how iGaming vertical is evolving rapidly and how it’s driven by new technology while focusing on creator-led media. Starting as a consumer-tech company with an AI NBA simulator and bet-tracking app, Vault Network later pivoted toward solving some […]
Routy Media Spotlight – Hybrid Interaction- Email Marketing in iGaming: Misunderstood, Underrated, Unavoidable.
Routy Media Spotlight sat down with Shahar Attias Founder & CEO of Hybrid Interaction. In this interview, Shahar shares how Email marketing in iGaming has been declared dead for over 20 years, yet every operator still relies on it. Not because it’s flashy or real-time, but because it quietly underpins retention, reactivation, and long-term player […]
Routy Media Spotlight – Famesters – Influencer Marketing Agency – How iGaming Brands excel in Influencer Marketing Without Breaking Trust or Regulations.
Routy Media Spotlight sat down with Anastasia Zaichko, Chief Marketing Officer at Famesters – Influencer Marketing Agency. In this interview, Anastasia shares a behind-the-scenes look at how high-performing influencer campaigns are built in regulated markets. From vetting creators for real deposit conversions to balancing creative freedom with ROI, the conversation breaks down what works, what […]
Routy Media Spotlight – VegasKings – Beyond Bonuses & Clicks: The Long Game of iGaming Marketing
Routy Media Spotlight sat down with Moshe Adir Founder of VegasKings in this interview he shares nearly three decades of digital marketing evolution, from early SEO shortcuts to today’s regulated and trust-driven environment. The conversation explores why algorithm changes, rising acquisition costs, and tighter regulation forced the industry to move from generating iGaming traffic to […]
Routy Media Spotlight – GameTIME Digital – From Merger to Momentum: Scaling Performance, Trust, and Compliance in iGaming Affiliate Marketing
Routy Media Spotlight sat down with Alex Windsor CMO at GameTime Digital, and shares an inside look at how the business evolved from a strategic merger into a unified, performance-driven global affiliate operation. The discussion explores the practical realities of integrating teams, technology, and cultures while maintaining commercial momentum and delivering stronger ROI. The session […]
Routy Media Spotlight – Apidea Digital – Moving Beyond The ”Leaky Bucket” The New Math of Affiliate Marketing
Routy Media Spotlight sat down with Clint Griscti, Co-Founder & CEO of Apidae Digital, to unpack the new math of affiliate marketing in iGaming.In a candid conversation, Clint shares how “leaky bucket” economics quietly drain acquisition budgets, why value-based attribution beats raw FTD volume, and how owned media, real-time data, and AI-driven defense are reshaping […]
Maximising Revenue with Player Cohorts Analysis
Successful affiliate marketing requires more than just an effort to send traffic and track your first-time deposits (FTDs).
Analysis Paralysis: When Do You Have Too Much Data?
Everyone tracks data. It forms the basis of well-thought-through, effective marketing and business plans. That said, it’s important to note that data saturation is real and sometimes hard to identify.
Optimization Mistakes That Many Affiliate Marketers Make
Optimizing your affiliate campaign and associated network is essential in the quest to drive revenue from conversions. To this end, we optimize various aspects of our traffic funnel and website. Unfortunately, there are some common factors that we tend to overlook in the process. In some cases, it is a case of “over-optimization” rather than […]
