Introduction
In the fast-paced world of paid media affiliate marketing, time is of the essence. Affiliates need a solution that not only provides real-time data but also automates campaign optimization effortlessly. This case study explores how Routy empowers paid media affiliates to stay ahead of the curve.
The Challenge
Paid media affiliates face a constant battle against time. The need for data and automated campaign optimization is paramount to success. However, with data sometimes taking 24-48 hours to update on affiliate programs, as well as no ‘automated’ method to send conversions to 3rd party platforms, affiliates struggle to run their campaigns optimally. They need to wait for the affiliate programs to update and extract that data, find a way to capture the relevant information and then upload that information manually into the ads platform – costing them time and money.
The Solution
Routy’s postback capability coupled with it’s integration with third party ads platforms solves the above issues for affiliates.
1. Postback Tracking
Routy’s postback tracking feature provides clients with near real-time data at a click level. This enables affiliates to make swift and informed decisions, already pushing them ahead of their competition by a potential 24-48 hours.
2. Third Party Ad Platform Integrations
Through a one-time effort, that typically takes less than an hour of their time, affiliates can easily connect Routy to their ad platform to send conversions. By sending conversions back into third-party ad platforms automatically, affiliates can leverage the automated campaign optimization. This translates to ads that continuously improve their performance with zero additional effort from the affiliate’s end. The result? More conversions, less hassle.
3. The Holy Grail: Real-time Conversions + Automated Optimization
Combining the above two solutions is the ultimate goal for paid affiliates using Routy. Routy makes this possible, allowing affiliates to receive conversions in real time and seamlessly feed them into the ad platform’s algorithm. This winning combination is why paid affiliates choose Routy.
Setup
1. Postback tracking for real-time conversions
- Add your affiliate account to Routy
- Convert your affiliate links (the links that players click on) to Routy links
- Set up postback tracking either directly on the affiliate program or contact your account manager
Watch real-time conversions flood in! For more detailed information on how to set up postback tracking on your affiliate accounts, check out our documentation.
2. Seamlessly connect to a 3rd party ads platform (such as Google Ads and Facebook Ads)
- Set up a Zapier account and create your first webhook
- Link Zapier to Routy
- Link Zapier to Google Ads (or any other supported ads platform)
For more detailed information on how to connect Routy to a 3rd Party Ads platform, check out our documentation.
3. Game-Changing Insights with Routy’s Business Intelligence Dashboards
- Locate the Business Intelligence section on Routy and explore the dashboards
- Optimize your funnel and conversions rates by identifying which brands convert best in which markets, and through which traffic sources
- Gain leverage when negotiating a deal by discovering the player value you’re sending to brands
For more detailed information about the Business Intelligence dashboards check out our documentation.
4. Tailored Data Delivery
To do this, you have two options:
- Connect to Routy’s in-house API for more detailed data, for instance showing which keywords convert best OR
- Set up a ticket and request a period CSV detailing the data you would like to receive, and how often
Typical Use Cases
Scenario #1: We don’t want to have to wait 24-48 hours to get our conversion data
Solution: You can use postback tracking on Routy to get conversions in near-real time and evaluate campaign performance on Routy’s dashboards. This is available for all affiliate programs that provide postback tracking.
Scenario #2: We want to use our ad platform’s automated campaign optimization
Solution: Routy’s ability to integrate with 3rd party ad platforms allows affiliates to easily optimize their campaigns, with minimal effort. Routy automatically captures the required information from each click, and combines this with conversion data extracted from the affiliate program to send this data into the ad platform, requiring just a one time effort from the affiliate. This not only optimizes your ad spend, but saves you time from manually uploading the data regularly.
Scenario #3: We don’t know which keywords work best
Solution: You can use Routy’s API (set up a ticket to enable the API for your account) to see your conversions and conversion rates for each keyword, and optimize your paid strategy using this information.
