Affiliate Programs in the Betting and Online Casino Industry: A Complete Guide
This guide is here to tell you all you need to know about casino affiliate programs. Perfect for anyone looking to receive commission for sharing their love of casino gaming. Here you will learn what casino affiliate programs are, how they work and how you can get involved. We’ll walk you through the key ingredients […]
Affiliate Programs in the iGaming Industry: A Complete Guide
This guide is here to tell you everything you need to know about using an iGaming affiliate program. We’ll cover all the info you need to start getting commissions for referring people to iGaming platforms. Here you’ll learn how to find your perfect gambling affiliate program and we’ll walk you through what you need to […]
Affiliate Programs: A Complete Guide
If you have a talent for marketing and want to secure a new revenue stream, affiliate programs are a great option. These will reward you for every new customer or sale you help a business achieve. Here you will learn the basics of how affiliate marketing works, and we’ll use some practical examples from the […]
Routy Media Spotlight – Affpapa – Beyond the Platform: How AffPapa Is Turning Networking Into Real iGaming Partnerships
Routy Media Spotlight sat down with Levon Nikoghosyan CEO Affpapa & iGaming Club. In this interview we discuss how the iGaming industry has long relied on digital connections to bring affiliates and operators together, but as the space matures, the need for deeper, trust-driven relationships is becoming increasingly clear. We discuss how the company evolved […]
Routy Media Spotlight – Mr.Gamble – Testing, Data and Growth: The Rules of iGaming Marketing
Routy Media Spotlight sat down with Paul Puolakka, Chief Marketing Officer at Mr.Gamble. In this interview, we discuss the career journey Paul’s career journey, who transitioned from telecom into the fast-paced world of affiliate marketing. Since 2015, he has seen the industry evolve through mobile growth, Google updates, and the rise of AI, making digital […]
Routy Media Spotlight – Alina Famenok – Scaling iGaming Media: From SEO Roots to Global Brand Leadership.
Routy Media Spotlight sat down with Alina Famenok Ex-CEO at Already Media. In this interview, Alina a seasoned digital media leader, shares insights from scaling an iGaming business from a 13-person startup into a global organisation of over 370 employees. Drawing on years of experience in one of the most competitive verticals, she explores the […]
Routy Media Spotlight – Media24 – From Startup Mindset to Global Affiliate: The Media 24 Growth Story
Routy Media Spotlight sat down with Artūrs Koroļkovs CEO at Media 24. In this interview, we discussed how Media24 scaled from a small, hands-on team into a global affiliate operating across nearly 90 markets. The discussion highlights the key decisions that shaped their success, including moving fast in the early stages, shifting from content volume […]
Routy Media Spotlight – Vault Network – From Consumer App to Affiliate Network: The Evolution of Vault Network
Routy Media Spotlight sat down with Caleb Dykema Co-Founder of Vault Network. In this interview, Caleb shares how iGaming vertical is evolving rapidly and how it’s driven by new technology while focusing on creator-led media. Starting as a consumer-tech company with an AI NBA simulator and bet-tracking app, Vault Network later pivoted toward solving some […]
Routy Media Spotlight – Hybrid Interaction- Email Marketing in iGaming: Misunderstood, Underrated, Unavoidable.
Routy Media Spotlight sat down with Shahar Attias Founder & CEO of Hybrid Interaction. In this interview, Shahar shares how Email marketing in iGaming has been declared dead for over 20 years, yet every operator still relies on it. Not because it’s flashy or real-time, but because it quietly underpins retention, reactivation, and long-term player […]
Routy Media Spotlight – Famesters – Influencer Marketing Agency – How iGaming Brands excel in Influencer Marketing Without Breaking Trust or Regulations.
Routy Media Spotlight sat down with Anastasia Zaichko, Chief Marketing Officer at Famesters – Influencer Marketing Agency. In this interview, Anastasia shares a behind-the-scenes look at how high-performing influencer campaigns are built in regulated markets. From vetting creators for real deposit conversions to balancing creative freedom with ROI, the conversation breaks down what works, what […]
