Case Study: How GameTime Digital leveraged Routy for New Revenue Opportunities

The Challenge: 

GameTime Digital, a leading affiliate site in the iGaming industry, faced a common yet critical challenge—understanding which pages within their suite of sites were driving high value player conversions. 

Without granular data on which content was converting visitors into players, the team was left making business decisions based on guesswork. The inability to track performance at a page level meant the team was potentially wasting resources on content that wasn’t delivering ROI, while underestimating the value of high-converting content.

The Discovery: 

The client, discovered Routy through word-of-mouth at an industry event when a fellow affiliate recommended the platform during a casual conversation, highlighting how Routy’s tracking technology could pinpoint the exact page that drove each player signup. The referral sparked curiosity, leading to a demo with the Routy team that quickly made it clear the platform was the missing piece Game Time Digital had been searching for.

The Solution: 

Routy’s unique tracking technology allowed GameTime’s team to implement page-level tracking without requiring custom development or extensive technical knowledge. The simple integration process involved placing a single piece of code on their website. Routy’s system then generated unique tracking links that could be used across the entire site, instantly revealing which pages, keywords were driving signups.

The standout feature for GameTime was Routy’s ability to consolidate multiple tracking links into one. This streamlined setup not only provided greater transparency but also eliminated the need for manually assigning individual tracking links to every page—a process that would have been resource-heavy and error-prone.

The Results: 

With Routy in place, GameTime shifted from guesswork to data-driven decision-making. The platform’s insights allowed the team to:

• Identify which pages were consistently driving player signups.
• Focus content creation efforts on high-converting topics.
• Cut back on costly content that wasn’t delivering results.
• Optimize existing pages with targeted updates to improve conversions.

The insights gleaned from the platform lead GameTime to develop and create new SEO websites targeting high value player interests that were gleaned from their own existing data allowing them to niche deeper into other profitable content segments. 

“Before Routy, we were throwing mud at the wall and hoping something would stick. Now, we know exactly which content works and where to focus our efforts,” says Alex Windsor, CMO- GameTIme Digital

Beyond the depth of data intelligence they gleaned and leveraged to scale their operation, Routy’s dashboard saved GameTime’s team  countless hours of manual reporting. Instead of logging into multiple affiliate platforms and cross-referencing spreadsheets, the team could access performance insights in one place, making it easier to optimize campaigns and act on opportunities quickly.

The Impact: 

Implementing Routy as the core business intelligence tool for their affiliate operation transformed how the company approached scaling their business and commercial operations. The platform’s intuitive set up and automated reporting not only improved the team’s efficiency but directly impacted their bottom line by enabling smarter business decisions.

“Time equates to money—and Routy has saved us both. It’s one of the best investments we’ve made for our business,” Alex concluded.

Built by affiliates, for affiliates Routy is the ideal performance tracking platform designed specifically for affiliate business owners looking to scale. With seamless integrations, automated reporting, and page-level insights, Routy empowers affiliates to make data-driven decisions that improve conversions and maximize revenue. 

Book a demo today!