# Routy > Routy is a business intelligence platform for affiliates and publishers: a tracker, data aggregator, ad-account integration layer, and sub-affiliate network in one. Bring your own accounts; get unified insight into traffic and conversions. ## Key pages - [Home](https://routy.app/): Product overview - [Features](https://routy.app/features): What Routy does - [Integrations](https://routy.app/integrations): Traffic sources and account integrations - [Pricing](https://routy.app/pricing): Plans and pricing - [Affiliate programs](https://routy.app/affiliate-programs): Browseable program catalog - [Docs](https://routy.app/docs): Product documentation - [Blog](https://routy.app/blog): Articles and guides - [Case studies](https://routy.app/case-studies): Customer results - [Tutorials](https://routy.app/tutorials): How-to guides - [About](https://routy.app/about): Company - [Contact](https://routy.app/contact): Get in touch ## Features - [API](https://routy.app/features/api): Full REST API covering every domain in the platform — the same API the Routy dashboard itself is built on, with token-based auth, OpenAPI spec, and versioned stability. - [Webhooks](https://routy.app/features/webhooks): Fire an HTTP notification on every conversion event to whatever URL you point them at, in the format you specify — perfect for ad-network postbacks, CRM syncs, and internal pipelines. - [Traffic Source Integrations](https://routy.app/features/traffic-source-integrations): Spend, clicks, impressions, and conversion uploads to every major paid channel — Google Ads, Meta, TikTok, LinkedIn, the programmatic platforms, the lot — automatically, in one view. - [Sub-Affiliate Network](https://routy.app/features/sub-affiliate-network): Recruit other affiliates as sub-partners under your account, give them their own tracking and dashboards, and earn on every conversion they drive — traffic you never had to run yourself. - [Stats Aggregation](https://routy.app/features/stats-aggregation): Continuously pre-aggregated fact tables so reports stay fast at any volume — opening a year-over-year breakdown is as quick as opening today. - [Seats and Roles](https://routy.app/features/seats-and-roles): Multi-user accounts with role-based permissions — your media buyer sees spend, your accountant sees payouts, your VA uploads assets and never sees the bank account. - [Report Builder](https://routy.app/features/report-builder): Pick the columns, set the filters, group by the dimensions that matter, save the view. No SQL, no data team, no waiting. - [Real-Time Analytics](https://routy.app/features/real-time-analytics): Every click and conversion streams into the dashboard the moment it fires, so you can watch traffic happen instead of waiting for batch jobs to catch up. - [Plan B](https://routy.app/features/plan-b): Geo-mismatched clicks stop dying. Plan B routes them to the top three compliant alternatives in the visitor's region — and you keep the click either way. - [Page View Tracking](https://routy.app/features/page-view-tracking): Capture every page load on your site — full URL included — so the GCLID, FBCLID, MSCLKID, and TTCLID parameters ad platforms need are always there when a conversion fires. - [Notifications](https://routy.app/features/notifications): Multi-channel alerts across Slack, email, browser push, and in-app — routed to the right channel and person per event, with throttling so a spike doesn't drown the team. - [Link Monitor](https://routy.app/features/link-monitor): Scheduled checks across your tracking links from multiple geos, with alerts the moment something breaks — so you don't find out about a broken link from the conversion graph. - [Incoming Postbacks](https://routy.app/features/incoming-postbacks): Accept conversion postbacks from any advertiser on a standard endpoint, with auto-correction for the common tracker misconfigurations that silently cost other platforms conversions. - [Impressions](https://routy.app/features/impressions): Pixel-based view counting that measures the other half of the funnel and lets you calculate click-through rate from real impressions instead of estimating from clicks. - [Data Warehouse Connector](https://routy.app/features/data-warehouse-connector): Sync your Routy data directly into your own Postgres or SQL Server warehouse, continuously, so your BI team can build whatever they need without scraping CSVs. - [Data Export](https://routy.app/features/data-export): Pull every event Routy tracks — clicks, page views, conversions — out as CSV, JSON, or Parquet, async, downloadable when it's ready. - [Custom Domains](https://routy.app/features/custom-domains): Point your own domain at Routy so every tracking link your traffic generates looks like yours, not like a third-party platform. - [Cloaked Links](https://routy.app/features/cloaked-links): Clean, branded short URLs with built-in geo-targeting, so one shared link can route different visitors to different offers. - [BI Dashboards](https://routy.app/features/bi-dashboards): Visual dashboards powered by Metabase, configurable in front, live on your data — the kind of charts you can actually share in a board meeting or a Slack channel. - [Account Integrations](https://routy.app/features/account-integrations): Pull conversion and payout data from every affiliate network, tracking platform, and operator brand you partner with into one reporting view. ## Integrations - [Awin](https://routy.app/integrations/awin): Pull every Awin program you're approved into onto the same scoreboard as the rest of your affiliate work. - [Tune (HasOffers)](https://routy.app/integrations/tune): Pull every Tune programme you're enrolled in into Routy on a continuous schedule, alongside the rest of your affiliate accounts. - [Tradedoubler](https://routy.app/integrations/tradedoubler): Pull every Tradedoubler advertiser you're approved into onto the same scoreboard as the rest of your affiliate accounts. - [TrackBox](https://routy.app/integrations/trackbox): Pull every TrackBox programme into Routy continuously and stop checking the dashboard for status changes. - [Stake](https://routy.app/integrations/stake): Pull your Stake affiliate reporting into Routy continuously alongside your other crypto-casino and global iGaming accounts. - [Smartico](https://routy.app/integrations/smartico): Pull every Smartico programme — the iGaming CRM and affiliate platform — into Routy continuously. - [ShareASale](https://routy.app/integrations/shareasale): Pull every ShareASale merchant you're approved into onto the same reporting surface as the rest of your affiliate accounts. - [Scaleo](https://routy.app/integrations/scaleo): Pull every Scaleo programme you're enrolled in into Routy continuously and stop reconciling exports. - [RavenTrack](https://routy.app/integrations/raventrack): Pull every RavenTrack programme you're enrolled in into Routy on a continuous schedule. - [Post Affiliate Pro](https://routy.app/integrations/post-affiliate-pro): Pull every Post Affiliate Pro programme you're enrolled in into Routy on a continuous schedule. - [NetRefer](https://routy.app/integrations/netrefer): Pull every NetRefer programme — the affiliate platform behind tier-one iGaming operators — into Routy continuously. - [MyAffiliate](https://routy.app/integrations/myaffiliate): Pull every MyAffiliate programme you're enrolled in into Routy continuously and stop running manual exports. - [MaxBounty](https://routy.app/integrations/maxbounty): Pull every MaxBounty offer's performance into Routy on a continuous schedule and stop checking the dashboard for status changes. - [ITMedia](https://routy.app/integrations/itmedia): Pull every ITMedia programme into Routy continuously alongside your other iGaming and casino affiliate accounts. - [Income Access](https://routy.app/integrations/income-access): Pull every Income Access programme — the Paysafe-owned platform behind many iGaming brands — into Routy continuously. - [Impact](https://routy.app/integrations/impact): Pull conversions, payouts, and status changes from every Impact partnership into Routy on a continuous schedule. - [FlexOffers](https://routy.app/integrations/flexoffers): Pull every FlexOffers advertiser you're working with into one reporting view alongside the rest of your affiliate accounts. - [EveryMatrix](https://routy.app/integrations/everymatrix): Pull every EveryMatrix (PartnerMatrix) programme into Routy on a continuous schedule alongside your other iGaming accounts. - [Everflow](https://routy.app/integrations/everflow): Pull conversions, payouts, and approvals from every Everflow program you're enrolled in, on a continuous schedule. - [CloudBet](https://routy.app/integrations/cloudbet): Pull your CloudBet affiliate reporting into Routy continuously alongside your other crypto sportsbook and casino accounts. - [Cellxpert](https://routy.app/integrations/cellxpert): Pull every Cellxpert programme into Routy continuously and stop logging in to check yesterday's numbers. - [Cake](https://routy.app/integrations/cake): Pull every Cake programme you're enrolled in into Routy and stop manually exporting performance every week. - [BetMGM](https://routy.app/integrations/betmgm): Pull your BetMGM affiliate reporting into Routy continuously alongside your other US sportsbook and casino programmes. - [bet365](https://routy.app/integrations/bet365): Pull your bet365 affiliate reporting into Routy continuously and stop running manual exports. - [AmWager](https://routy.app/integrations/amwager): Pull your AmWager affiliate reporting into Routy continuously alongside your other US horse-racing and sports-betting accounts. - [Alanbase](https://routy.app/integrations/alanbase): Pull every Alanbase programme into Routy on a continuous schedule alongside your other iGaming accounts. - [Affix](https://routy.app/integrations/affix): Pull every Affix programme — the iGaming-focused affiliate platform — into Routy on a continuous schedule. - [Affise](https://routy.app/integrations/affise): Pull every Affise programme you're working with into Routy on a continuous schedule and stop refreshing their dashboard. - [Affilka](https://routy.app/integrations/affilka): Pull every Affilka programme — typically Softswiss-powered iGaming brands — into Routy on a continuous schedule. - [Affiliatly](https://routy.app/integrations/affiliatly): Pull every Affiliatly programme you're enrolled in into Routy alongside the rest of your affiliate accounts. - [1xBet](https://routy.app/integrations/1xbet): Pull your 1xBet affiliate reporting into Routy continuously alongside your other global sports-betting accounts. - [YouTube Ads](https://routy.app/integrations/youtube-ads): Pull video campaign spend and performance into Routy and send conversions back through Google's Conversions API so YouTube's Smart Bidding can optimise on real downstream revenue. - [X Ads](https://routy.app/integrations/x-ads): Pull X (Twitter) spend and engagement performance into Routy and send conversions back through the X Conversion API so the bidding sees real downstream revenue. - [The Trade Desk](https://routy.app/integrations/trade-desk): Pull The Trade Desk spend and creative performance into Routy so independent programmatic finally lives in the same reporting view as the rest of your media. - [TikTok Ads](https://routy.app/integrations/tiktok-ads): Pull TikTok spend and creative performance into Routy and send conversions back through the Events API so Smart Performance Campaigns optimise on real revenue. - [Taboola](https://routy.app/integrations/taboola): Pull Taboola spend and publisher-site performance into Routy and send conversions back through the Taboola Conversions API so the bidding optimises against real downstream revenue. - [Snapchat Ads](https://routy.app/integrations/snapchat-ads): Pull Snap spend and ad-squad performance into Routy and send conversions back through the Snapchat Conversions API so the algorithm sees real downstream events. - [Reddit Ads](https://routy.app/integrations/reddit-ads): Pull Reddit spend and subreddit-level performance into Routy and send conversions back via the Reddit Conversions API so bidding learns from real downstream revenue. - [Quora Ads](https://routy.app/integrations/quora-ads): Pull Quora spend and topic-level performance into Routy and send conversions back so bidding learns which questions are actually driving revenue. - [Pinterest Ads](https://routy.app/integrations/pinterest-ads): Pull Pinterest spend and pin-level performance into Routy and send conversions back via the Pinterest Conversions API, with attribution windows long enough to capture the slow burns. - [Outbrain](https://routy.app/integrations/outbrain): Pull Outbrain spend and publisher-section performance into Routy and send conversions back through the Outbrain Conversions API so bidding optimises against real downstream revenue. - [Microsoft Ads](https://routy.app/integrations/microsoft-ads): Pull spend, clicks, and impressions from Microsoft Ads into Routy and send your real conversions back through the Microsoft Conversions API. - [Meta Ads](https://routy.app/integrations/meta-ads): Pull your Facebook and Instagram spend and performance into Routy, and send conversions back to Meta via CAPI so the algorithm sees what actually happened. - [LinkedIn Ads](https://routy.app/integrations/linkedin-ads): Pull LinkedIn spend and audience-segment performance into Routy and send conversions back via the LinkedIn Conversions API so bidding learns from real pipeline. - [Google Search Console](https://routy.app/integrations/google-search-console): Pull your Search Console query, page, and country data into Routy so the organic side of your traffic finally gets measured next to everything else. - [Google Analytics](https://routy.app/integrations/google-analytics): Pull traffic data from GA4 into Routy and push your downstream conversions back through the Measurement Protocol so your team's existing dashboards stay complete. - [Google Ads](https://routy.app/integrations/google-ads): Pull your Google Ads spend, clicks, and impressions into Routy automatically, and send your real conversions back to Smart Bidding. - [Display & Video 360](https://routy.app/integrations/dv360): Pull DV360 spend and line-item performance into Routy so programmatic finally gets reported on the same terms as search, social, and the rest of your media. - [Custom Traffic Source](https://routy.app/integrations/custom): Track any traffic you can tag — push, pop, in-app, email, SMS, private deals, anything — and report it alongside your major platforms on the same terms. - [Amazon DSP](https://routy.app/integrations/amazon-dsp): Pull Amazon DSP spend and creative performance into Routy so shopper-data programmatic gets reported on the same terms as everything else you run. - [REST API](https://routy.app/integrations/rest-api) - [Webhooks](https://routy.app/integrations/webhooks) - [Slack](https://routy.app/integrations/slack) - [Zapier](https://routy.app/integrations/zapier) - [ClickBank](https://routy.app/integrations/clickbank) - [Rakuten Advertising](https://routy.app/integrations/rakuten) - [CJ Affiliate](https://routy.app/integrations/cj-affiliate) ## Blog posts - [Cellxpert: An iGaming Affiliate Software Guide](https://routy.app/blog/cellxpert): Cellxpert is one of the most established affiliate platforms in iGaming and forex. Here is what it does, who it is built for, and how Routy connects to it so every Cellxpert programme you run lives next to the rest of your data. - [Routy vs StatsDrone: From "How Much?" to "Why?"](https://routy.app/blog/routy-vs-statsdrone): StatsDrone is a powerful affiliate stats aggregator. Routy goes a step further: it generates your tracking data first-hand, ties it to ad spend, and lets you drill from impression to conversion. Here is an honest comparison. - [Routy vs HasOffers (TUNE): Built for Publishers, Not Just Networks](https://routy.app/blog/routy-vs-hasoffers): HasOffers (now TUNE) is enterprise, white-label software for powering an affiliate network. Routy is built for the publisher: unify every source in one dashboard and scale your own traffic and sub-affiliates. Here is how they compare. - [Routy and Impact.com: Why Publishers Use Both](https://routy.app/blog/routy-vs-impact): Impact.com is a powerful partnership platform for brands running programs. Routy is built for the publisher on the other side, unifying every program into one dashboard and helping you scale your own traffic and sub-affiliates. Here is how they fit together. - [Routy vs Voonix: From Tracking Your Stats to Generating Them](https://routy.app/blog/routy-vs-voonix): Voonix is a clean, affiliate-built stats aggregator for iGaming. Routy goes further: it generates your tracking data first-hand, ties it to ad spend, and lets you drill from impression to conversion. An honest comparison. - [Affiliate Programs in the Betting and Online Casino Industry: A Complete Guide](https://routy.app/blog/affiliate-programs-casino): This guide is here to tell you all you need to know about casino affiliate programs. Perfect for anyone looking to receive commission for sharing their love of casino gaming. Here you will learn what casino affiliate… - [Affiliate Programs in the iGaming Industry: A Complete Guide](https://routy.app/blog/affiliate-programs-igaming): This guide is here to tell you everything you need to know about using an iGaming affiliate program. We’ll cover all the info you need to start getting commissions for referring people to iGaming platforms. Here you’ll… - [Affiliate Programs: A Complete Guide](https://routy.app/blog/affiliate-programs): If you have a talent for marketing and want to secure a new revenue stream, affiliate programs are a great option. These will reward you for every new customer or sale you help a business achieve. Here you will learn… - [Routy Media Spotlight - Affpapa - Beyond the Platform: How AffPapa Is Turning Networking Into Real iGaming Partnerships](https://routy.app/blog/routy-media-spotlight-affpapa-beyond-the-platform-how-affpapa-is-turning-networking-into-real-igaming-partnerships): Routy Media Spotlight sat down with Levon Nikoghosyan CEO Affpapa & iGaming Club. In this interview we discuss how the iGaming industry has long relied on digital connections to bring affiliates and operators together,… - [Routy Media Spotlight - Mr.Gamble - Testing, Data and Growth: The Rules of iGaming Marketing](https://routy.app/blog/routy-media-spotlight-mr-gamble-testing-data-and-growth-the-rules-of-igaming-marketing): Routy Media Spotlight sat down with Paul Puolakka, Chief Marketing Officer at Mr.Gamble. In this interview, we discuss the career journey Paul's career journey, who transitioned from telecom into the fast-paced world of… - [Routy Media Spotlight - Alina Famenok - Scaling iGaming Media: From SEO Roots to Global Brand Leadership.](https://routy.app/blog/routy-media-spotlight-alina-famenok-scaling-igaming-media-from-seo-roots-to-global-brand-leadership): Routy Media Spotlight sat down with Alina Famenok Ex-CEO at Already Media. In this interview, Alina a seasoned digital media leader, shares insights from scaling an iGaming business from a 13-person startup into a… - [Routy Media Spotlight - Media24 - From Startup Mindset to Global Affiliate: The Media 24 Growth Story](https://routy.app/blog/routy-media-spotlight-media24-from-startup-mindset-to-global-affiliate-the-media-24-growth-story): Routy Media Spotlight sat down with Artūrs Koroļkovs CEO at Media 24. In this interview, we discussed how Media24 scaled from a small, hands-on team into a global affiliate operating across nearly 90 markets. The… - [Routy Media Spotlight - Vault Network - From Consumer App to Affiliate Network: The Evolution of Vault Network](https://routy.app/blog/routy-media-spotlight-vault-network-from-consumer-app-to-affiliate-network-the-evolution-of-vault-network): Routy Media Spotlight sat down with Caleb Dykema Co-Founder of Vault Network. In this interview, Caleb shares how iGaming vertical is evolving rapidly and how it’s driven by new technology while focusing on creator-led… - [Routy Media Spotlight - Hybrid Interaction- Email Marketing in iGaming: Misunderstood, Underrated, Unavoidable.](https://routy.app/blog/routy-media-spotlight-hybrid-interaction-email-marketing-in-igaming-misunderstood-underrated-unavoidable): Routy Media Spotlight sat down with Shahar Attias Founder & CEO of Hybrid Interaction. In this interview, Shahar shares how Email marketing in iGaming has been declared dead for over 20 years, yet every operator still… - [Routy Media Spotlight - Famesters - Influencer Marketing Agency - How iGaming Brands excel in Influencer Marketing Without Breaking Trust or Regulations.](https://routy.app/blog/routy-media-spotlight-famesters-influencer-marketing-agency-how-igaming-brands-excel-in-influencer-marketing-without-breaking-trust-or-regulations): Routy Media Spotlight sat down with Anastasia Zaichko, Chief Marketing Officer at Famesters - Influencer Marketing Agency. In this interview, Anastasia shares a behind-the-scenes look at how high-performing influencer… - [Routy Media Spotlight - VegasKings - Beyond Bonuses & Clicks: The Long Game of iGaming Marketing](https://routy.app/blog/routy-media-spotlight-vegaskings-beyond-bonuses-clicks-the-long-game-of-igaming-marketing): Routy Media Spotlight sat down with Moshe Adir Founder of VegasKings in this interview he shares nearly three decades of digital marketing evolution, from early SEO shortcuts to today's regulated and trust-driven… - [Routy Media Spotlight - GameTIME Digital - From Merger to Momentum: Scaling Performance, Trust, and Compliance in iGaming Affiliate Marketing](https://routy.app/blog/routy-media-spotlight-gametime-digital-from-merger-to-momentum-scaling-performance-trust-and-compliance-in-igaming-affiliate-marketing): Routy Media Spotlight sat down with Alex Windsor CMO at GameTime Digital, and shares an inside look at how the business evolved from a strategic merger into a unified, performance-driven global affiliate operation. The… - [Routy Media Spotlight - OnlyiGaming - From Links to Trust: How OnlyiGaming Is Redefining Transparency, Community, and Growth in iGaming Affiliate Marketing](https://routy.app/blog/routy-media-spotlight-onlyigaming-from-links-to-trust-how-onlyigaming-is-redefining-transparency-community-and-growth-in-igaming-affiliate-marketing): Routy Media Spotlight sat down with Mihail Criclevit, Founder of OnlyiGaming, to discuss how iGaming affiliate marketing is shifting from volume-driven tactics to trust-based ecosystems. The conversation explores the… - [Routy Media Spotlight - Apidea Digital - Moving Beyond The ''Leaky Bucket'' The New Math of Affiliate Marketing](https://routy.app/blog/routy-media-spotlight-apidea-digital-moving-beyond-the-leaky-bucket-the-new-math-of-affiliate-marketing): Routy Media Spotlight sat down with Clint Griscti, Co-Founder & CEO of Apidae Digital, to unpack the new math of affiliate marketing in iGaming.In a candid conversation, Clint shares how “leaky bucket” economics quietly… - [The Future of Affiliate Marketing Technology: An Interview with Alex Bobes, CTO of Casino Alpha](https://routy.app/blog/future-of-affiliate-marketing-technology): In this exclusive conversation, Routy co-founder Michael Filletti sits down with Alex Bobes, Chief Technology Officer at Casino Alpha and Managing Partner at Extremoo, to talk about the future of affiliate marketing… - [Maximising Revenue with Player Cohorts Analysis](https://routy.app/blog/maximising-revenue-with-player-cohorts-analysis): Successful affiliate marketing requires more than just an effort to send traffic and track your first-time deposits (FTDs). - [Transforming Affiliate Business Intelligence, one affiliate at a time!](https://routy.app/blog/transforming-affiliate-business-intelligence-one-affiliate-at-a-time): “ You know, what pages are working, what pages aren't working, because you've just got that linear line of data that tells you these are the customers that the client wants. “ - [Vault leverages Routy to simplify reporting and aggregate data in the US sports betting market](https://routy.app/blog/vault-leverages-routy-to-simplify-reporting-and-aggregate-data-in-the-us-sports-betting-market): “For any network operating in complex markets like the US, where data accuracy and real-time insights are critical, Routy is simply one of the best aggregation tools for affiliates out there.” Caleb Dykema, Co-Founder Vault - [Case Study: How Routy Helped Vault react faster to trends using aggregated business intelligence data](https://routy.app/blog/case-study-how-routy-helped-vault-react-faster-to-trends-using-aggregated-business-intelligence-data): With Routy, we no longer rely on outdated reports or manual spreadsheet updates. Now, we make data-driven decisions within hours, not weeks - [Case Study: How GameTime Digital leveraged Routy for New Revenue Opportunities](https://routy.app/blog/case-study-how-gametime-digital-leveraged-routy-for-new-revenue-opportunities): "Routy has been a game-changer for our affiliate business. The ability to unify fragmented data streams into one dashboard gave us the clarity we needed to optimize campaigns and boost ROI" - [Why GameTime Trusts Routy for Smarter Decisions & Bigger Wins](https://routy.app/blog/why-gametime-trusts-routy-for-smarter-decisions-bigger-wins): GameTime Digital is a leading affiliate network of sites specialising in connecting sports fans with top-tier gaming and betting operators. Through expert content creation, strategic SEO, and data-driven marketing,… - [Case Study: CapeMedia.io Scales Their Affiliate Growth in the US Market with Routy](https://routy.app/blog/case-study-capemedia-io-scales-their-affiliate-growth-in-the-us-market-with-routy): Discover how CapeMedia.io scaled its affiliate growth in the competitive US iGaming market using Routy’s advanced tracking, real-time insights, and automated reporting. - [Ultimate Guide to Post-back Tracking for Affiliates](https://routy.app/blog/ultimate-guide-to-post-back-tracking-for-affiliates): Unlock the potential of your affiliate business with postback tracking! - [Analysis Paralysis: When Do You Have Too Much Data?](https://routy.app/blog/analysis-paralysis-when-do-you-have-too-much-data): Everyone tracks data. It forms the basis of well-thought-through, effective marketing and business plans. That said, it's important to note that data saturation is real and sometimes hard to identify. - [What data do you need to improve your affiliate performance?](https://routy.app/blog/what-data-do-you-need-to-improve-your-affiliate-performance): Effective data collection is essential to tangibly measure the success of your affiliate marketing campaign and improve its performance. Which parameters should you track, and why? What relevant insights can you gain… - [Optimization Mistakes That Many Affiliate Marketers Make](https://routy.app/blog/optimization-mistakes-that-many-affiliate-marketers-make): Optimizing your affiliate campaign and associated network is essential in the quest to drive revenue from conversions. To this end, we optimize various aspects of our traffic funnel and website. Unfortunately, there are… - [CRO Starts At The Very First Step](https://routy.app/blog/cro-starts-at-the-very-first-step): There are many ways to monetize data traffic. Understanding where your web traffic comes from and what visitors do on your site is the first step to determining the best ways to monetize that traffic. Here, knowing your… - [Case Study: Automating & Data Aggregation](https://routy.app/blog/automating-data-aggregation): This case study explores the advantages of automating data aggregation and having detailed web metrics data available. - [10 Best Casino Affiliate Programs to Join in 2022](https://routy.app/blog/best-casino-affiliate-programs): There are many ways to monetize data traffic. Understanding where your web traffic comes from and what visitors Even though gambling has its roots dating centuries ago, with the first casino built in Italy in 1638, it… - [Best Sports Betting Affiliate Programs](https://routy.app/blog/best-sports-betting-affiliate-programs): Did you know that the global sports betting market was overall valued at 76.75 billion USD in 2021 and is growing even higher in 2022? In fact, it’s estimated to grow up to 10% more in 2023. Currently, the sports… - [Top 8 Online Poker Affiliate Programs](https://routy.app/blog/best-poker-affiliate-programs): Online poker is a fast-growing industry — globally, online poker is second only to online slot machines in terms of popularity. And with the industry predicted to continue growing at a rapid rate, it's no wonder that… - [3 Key Components to an Affiliate Marketing Business Intelligence System](https://routy.app/blog/key-components-affiliate-marketing-business-intelligence): Business Intelligence and affiliate marketing (particularly in iGaming) is an ugly mix. Monitor your traffic on Google Analytics, manage your links on some internal tool (or a spreadsheet), log into your accounts every… - [5 Tips to Optimize Your iGaming Affiliate Business with Routy](https://routy.app/blog/5-tips-to-optimize-your-igaming-affiliate-business-with-routy): “I don’t know how much revenue this page is generating“, “My clicks don’t match with Google Analytics”, “I can only optimize my website based on the number of clicks I’m getting” - if you’re an iGaming affiliate, you… - [How Routy is helping Apps4 Web Media Focus on what Matters](https://routy.app/blog/how-routy-is-helping-apps4-web-media-focus-on-what-matters): Routy is a powerful business intelligence tool designed to help affiliates, performance marketers, and content writers in the iGaming space make better decisions to drive greater revenues and ROI. Routy's advanced… - [Introducing Routy's New Business Intelligence Dashboards](https://routy.app/blog/introducing-routys-new-business-intelligence-dashboards): What’s the secret to staying ahead of the competition in affiliate marketing? Take advantage of your data - and the more data you have, the more you can do with it. However, we all know how tough it is for affiliates… - [The Challenges of Business Intelligence for Affiliates: Routy's Journey with BettingUSA.com](https://routy.app/blog/the-challenges-of-business-intelligence-for-affiliates-routys-journey-with-bettingusa-com): Routy is a BI tool enabling affiliates to optimize their business and increase revenue. Routy helps affiliates not only save time from data extraction, but also answer valuable questions like ‘Which brands are working… - [Routy partners with TAG Media](https://routy.app/blog/routy-partners-with-tag-media): Routy is pleased to announce its collaboration with prominent affiliate TAG Media. This partnership further strengthens Routy's commitment to empowering affiliates with advanced business intelligence solutions and… - [Case Study: How Paid Media Affiliates Save Time & Money with Routy's Integrations](https://routy.app/blog/paid-media-affiliates-save-time-money): This case study discusses the advantages of using Routy as a paid media focused affiliate - [Case Study: How affiliates use Routy to take their websites to the next level](https://routy.app/blog/how-affiliates-use-routy-websites-next-level): This case study how affiliates use Routy to optimize their websites. - [Case Study: How affiliates use Routy's player level data to optimize their business](https://routy.app/blog/how-affiliates-use-routy-to-optimize-their-business): This case study how affiliates use Routy to leverage their player data. - [What are data blind spots, and how is it related to business intelligence?](https://routy.app/blog/what-are-data-blind-spots-and-how-is-it-related-to-business-intelligence): Blind spot is something you can't see or don't know about, like a hidden area in your vision or knowledge. - [Routy Featured by Tekpon in Affiliate Software Roundup](https://routy.app/blog/routy-featured-tekpon): We’re excited to share that Routy has been listed on Tekpon, a growing platform dedicated to helping users discover the best software to power their businesses. Even more, we were featured in their latest newsletter,… ## Case studies - [Cutting Wasted Ad Spend by 60% with Traffic Source Analytics](https://routy.app/case-studies/media-buyer-traffic-optimization) - [How ShopStyle Built a Million-Dollar Affiliate Program from Scratch](https://routy.app/case-studies/ecommerce-brand-affiliate-program) - [From Side Hustle to Six Figures: A Solo Affiliate's Journey](https://routy.app/case-studies/solo-affiliate-to-six-figures) - [How Digital Growth Agency Tripled Their Affiliate Revenue in 90 Days](https://routy.app/case-studies/digital-growth-agency-3x-revenue) ## Tutorials - [Exporting Data via API](https://routy.app/tutorials/export-data-api) - [Building Automation Workflows](https://routy.app/tutorials/api-automation-workflows) - [Getting Started with the API](https://routy.app/tutorials/api-getting-started) - [Fraud Detection & Prevention](https://routy.app/tutorials/fraud-detection) - [Multi-Touch Attribution](https://routy.app/tutorials/multi-touch-attribution) - [Connect Google Ads](https://routy.app/tutorials/connect-google-ads) - [Connect Facebook Ads](https://routy.app/tutorials/connect-facebook-ads) - [Campaign Rules & Automation](https://routy.app/tutorials/rules-and-automation) - [A/B Testing Your Campaigns](https://routy.app/tutorials/ab-testing-campaigns) - [Building Custom Reports](https://routy.app/tutorials/custom-reports) - [Postback URLs Explained](https://routy.app/tutorials/postback-urls-explained) - [Using Real-Time Analytics](https://routy.app/tutorials/real-time-analytics) - [Setting Up Tracking Pixels](https://routy.app/tutorials/setting-up-tracking-pixels) - [Understanding Your Dashboard](https://routy.app/tutorials/understanding-dashboard) - [Create Your First Campaign](https://routy.app/tutorials/create-your-first-campaign)